Assistant Manager – OnStar Advertising, Dealer Experience

General Motors

Assistant Manager for OnStar Advertising & Dealer Experience at GM. Strengthening dealer marketing programs and managing advertising strategies for key OnStar products in hybrid work.

Posted 7/17/2026full-timeWarren • Missouri • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing strategy and execution, particularly in dealer marketing and brand alignment. Proficient in developing marketing materials and managing cross-functional projects to enhance dealer engagement and program adoption.

Highest-signal resume keywords

Dealer MarketingCross-Functional Project ManagementMarketing Material DevelopmentStrong Written And Verbal CommunicationProficiency In PowerPoint And Excel

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyBrand StrategyRetail MarketingDigital Toolkit DevelopmentProgram Measurement And ReportingContent CoordinationCampaign PlanningPerformance Optimization

Soft Skills

Strong Organizational SkillsAttention To DetailAbility To Manage Multiple Priorities

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Dealer Excellence ProgramOnStar Brand StandardsCustomer-First MindsetGTM MeetingsCompliance Requirements

About the role

Key responsibilities & impact

Support the marketing strategy and execution of the OnStar Dealer Excellence program, including initiatives that improve dealer visibility, engagement, and adoption
Help develop dealer-facing marketing materials, digital toolkits, and point-of-sale resources that align to brand priorities and business goals
Partner with internal stakeholders across Brand, Product Marketing, Dealer Sales, Retail Experience, Field, CRM, Digital, Creative, and Training to ensure dealer programs are connected, clear, and actionable
Contribute to the development of dealer marketing standards and touchpoint strategies across digital and in-store environments
Manage the rollout of dealer communications, guidance, and support materials to enable successful program adoption in the field
Help coordinate content and assets across channels such as Tier 3 websites, in-dealer digital networks, social toolkits, and retail marketing materials
Monitor program execution and identify opportunities to simplify processes, improve consistency, and strengthen the dealer and customer experience
Support measurement, reporting, and optimization of dealer marketing initiatives, including tracking progress against key milestones and performance indicators
Assist in gathering field feedback, identifying pain points, and translating insights into improved marketing program design and execution
Ensure all deliverables reflect OnStar brand standards, legal and compliance requirements, and a strong customer-first mindset
Support presentations, status updates, and recommendation materials for leadership and cross-functional partners
Serve as the marketing face and voice for the OnStar Field team, with a consistent presence in monthly OnStar GTM meetings to share toolkits, talk tracks, and a preview of how OnStar is showing up in dealerships
Partner with agency, media, creative, digital, CRM, and product marketing teams to ensure advertising for these products is aligned, compliant, and effectively represented across channels
Manage advertising strategy and execution for OnStar Protect, Safety & Security, Guardian, and the Mobile App, including cross-functional coordination of messaging, creative, campaign planning, and performance optimization

Requirements

What you’ll need

Bachelor’s degree required
5+ years of experience in marketing, brand strategy, retail marketing, dealer marketing, or related functions
Experience managing cross-functional projects from strategy through execution
Strong written and verbal communication skills with the ability to tailor messaging for different audiences
Experience developing marketing materials, toolkits, or go-to-market support resources
Strong organizational skills and attention to detail
Ability to manage multiple priorities and move work forward in a complex, matrixed organization
Comfort working with both strategic planning and day-to-day execution
Proficiency in PowerPoint and Excel, with the ability to build clear, polished materials for leadership and partner teams.

Benefits

Comp & perks

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