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Website Assistant Manager
General MotorsWebsite Assistant Manager responsible for content strategy and digital optimization at General Motors. Leading execution of local website strategy while managing cross-functional partnerships and driving user experience improvements.
About the role
Key responsibilities & impact- Define and lead execution of Mexico’s website strategy that supports local business objectives and priorities.
- Own the content and asset development process to support carry-over, reveal, and launch vehicles as well as additional business priorities as required.
- Define locally relevant SEO goals and implement best practices to increase organic traffic and business outcomes.
- Manage world-class website operations by coordinating with product management, CRM, agencies, and regional internal stakeholders.
- Become the consumer’s advocate by implementing industry’s best practices, usability research and customer insights/principles throughout the design and development process.
- Effectively collaborate with multiple cross-functional partners within a large organization.
- Regularly review analytics reporting and provide actionable insights to enhance user experience and increase conversion rate.
- Help drive ongoing digital optimization priorities, including A/B testing and Test/Target initiatives.
- Manage usability studies, competitive review/audits, and benchmarking studies.
Requirements
What you’ll need- 7+ years digital marketing, website content, or digital product management experience required
- Deep knowledge of content strategy, search engine optimization, and user experience (UX) design is a plus with a proven track record driving innovation in digital spaces
- Engineering, Business Administration, Marketing or equivalent bachelor's degree required
- Demonstrated experience navigating large, global-scale organizations successfully
- Automotive experience - preferred
Benefits
Comp & perks- Competitive salary
- Flexible working hours
- Professional development budget
- Home office setup allowance
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Website StrategyContent DevelopmentSEO Best PracticesAnalytics ReportingA/B TestingDigital Product ManagementUsability ResearchCompetitive ReviewBenchmarking StudiesDigital Optimization
Soft Skills
CollaborationConsumer AdvocacyActionable Insights
Certifications
Bachelor's Degree in EngineeringBachelor's Degree in Business AdministrationBachelor's Degree in Marketing