Social Media Specialist

General Motors

Social Media Specialist supporting Team Chevy's social media and engagement efforts. Collaborating on content strategies and managing social channels for a leading automotive brand.

Posted 7/10/2026full-time🇺🇸 United StatesJuniorMid-Level💰 $80,000 - $109,000 per yearWebsite

About the role

Key responsibilities & impact

Support the social media and brand engagement efforts for Team Chevy and Chevrolet’s motorsports programs.
Manage Team Chevy social channels, day-to-day activity, and racing coverage.
Help manage content calendars, collaborate with internal teams and agencies, and foster a loyal, engaged racing community.
Lead and assist in developing evergreen and racing-focused social strategies and content that align with brand pillars, race education, seasonal motorsports calendars, and event-specific needs.
Support best-in-class social campaigns that reflect Chevrolet and Team Chevy priorities and key customer demographics.
Help manage always-on and race-weekend content calendars for Team Chevy social channels.
Ensure content is formatted and optimized for platform-specific best practices, with a strong emphasis on real-time race coverage and live event storytelling.
Support live coverage at key race events, capturing and coordinating real-time content from the track to social channels.
Collaborate with teams and partners on-site to bring the Team Chevy story to life in social-friendly formats.
Support the growth of loyal Team Chevy communities across platforms by engaging fans, creators, drivers, teams, and partners.
Partner with analytics teams to gather performance data and help deliver monthly and post-event insights.

Requirements

What you’ll need

2 -4 + years of experience in social media, content development, campaign support, or community management, ideally within an agency, brand, entertainment, or sports environment.
Motorsports, automotive, performance vehicle, or live event experience and/or passion strongly preferred.
Strong understanding of major social platforms (Meta, Instagram, X, TikTok, YouTube, etc.) and platform-native best practices.
Demonstrated ability to create or brief compelling, on-brand social content tailored to platform and audience.
Excellent written and verbal communication skills with a keen attention to detail.
Strong organizational and project management skills; comfortable managing multiple priorities in a fast-paced environment.
Collaborative, team-oriented mindset with experience working across cross-functional teams and external agencies.
Proactive self-starter with a problem-solving, “find a way” mentality.
Bachelor’s degree required; Marketing, Communications, Public Relations, Business, or related field preferred.
Ability and willingness to travel regularly to North American racing events and work some evenings/weekends aligned to race schedules. Travel up to 50%.

Benefits

Comp & perks

GM offers a variety of health and wellbeing benefit programs.
Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Content CreationCampaign SupportSocial Strategy DevelopmentPerformance AnalysisPlatform Best Practices

Soft Skills

Excellent CommunicationOrganizational SkillsCollaborative MindsetProblem-SolvingAttention to Detail