Assistant Media Manager

General Motors

Assistant Media Manager managing media strategy and planning for General Motors brands in Mexico. Driving innovation and engaging customers across the country's media landscape with 6+ years experience.

Posted 7/10/2026full-timeMexico City • 🇲🇽 MexicoMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the media planning process for retail and brand building campaigns for all GM brands in Mexico
Plan, monitor and evaluate performance of media plans in a continuous learning cycle
Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions
Work effectively with the Brand and Product Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans
Effectively own and manage the allotted budget and drive appropriate investments and mix
Meet with media partners and evaluate offerings that contribute to business objectives
Liaison with GM Research and Marketing Science in the development of reports, mix models, identify and drive media KPIs across all channels and optimization plans
Develop and foster a strong relationship with corporate team experts including Audience, Ad Tech, and channel leads
Create and Lead Test & Learn media initiatives
Present and inform leadership across sales and marketing of media plans
Monitor and analyze key performance metrics; optimize campaign activities

Requirements

What you’ll need

Bachelor’s degree required, preferred in marketing, business or other related fields
Minimum of 6 years of marketing experience with demonstrated history managing traditional and online media plans
Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes
Experience working with global media agencies and partners
Successfully managed multiple projects and deadlines in a matrix-driven organization
Demonstrated ability to present including development of a PowerPoint presentation, oral presentation skills and ability to tell a story resulting in decision making
Automotive experience – preferred
Advanced english level is required.

Benefits

Comp & perks

This job may be eligible for relocation benefits

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Hard Skills & Tools

Marketing StrategyMedia KPIsMedia OptimizationProject ManagementPowerPoint Presentation Development

Soft Skills

Oral Presentation SkillsRelationship BuildingStorytelling