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Senior GEO Specialist
General MotorsGEO Senior Specialist at GM conducting SEO audits and analyses to optimize digital properties for search engines. Driving technical implementations, collaborating with cross-functional teams, and reporting key performance metrics.
About the role
Key responsibilities & impact- Conduct technical SEO and GEO audits of GM’s websites
- Partner with development teams for technical recommendations
- Monitor technical issues impacting search experiences
- Track and report on key performance metrics
- Develop dashboards and reports for GEO + SEO performance
- Support execution of outputs from GEO/SEO tools
- Conduct in-depth keyword, topic, and entity research
- Evaluate GM content in generative AI search engines
- Provide GEO + SEO best practices for new website content
- Collaborate on development of page templates and experience patterns
- Maintain documentation and contribute to GEO/SEO roadmap
Requirements
What you’ll need- 3–5 years of dedicated SEO experience
- Demonstrated understanding of Generative Engine Optimization (GEO)
- Proven track record of driving measurable organic growth
- In-depth knowledge of search engine algorithms
- Proficiency with industry-standard tools
- Solid understanding of web technologies (HTML, CSS, JavaScript)
- Strong analytical skills
- Experience with website migrations and redesigns
- Excellent communication and interpersonal skills
- Proactive, self-starter mentality
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Technical SEOGenerative Engine Optimization (GEO)Search Engine AlgorithmsWebsite MigrationsKeyword ResearchPerformance Metrics TrackingContent EvaluationDashboard DevelopmentSEO Best PracticesWeb Technologies
Soft Skills
Excellent CommunicationInterpersonal SkillsProactive AttitudeSelf-Starter Mentality