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Cross Channel Initiatives Analyst
General MotorsReporting & Analytics Lead focused on CCA Field Sales performance analytics and insights. Collaborating across teams to drive actionable recommendations and align business priorities.
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Evaluate effectiveness of PASE, Partner Perks, and ad hoc incentives using sales, parts movement, redemption, and attach-rate data; identify performance drivers and gaps by region/segment.
- Build evidence-based recommendations on program mechanics (eligibility, payout curves, tiers, timing), forecast expected impact, and track realized results vs. targets.
- Develop and maintain Power BI dashboards and management-ready summaries (month/quarter close, pre/post promotions), ensuring data accuracy and audit readiness.
- Partner with Sales, Service and Marketing Channel Leaders, Field Teams, Finance, and Marketing to align incentives to business priorities and customer experience goals.
- Track KPI trends (e.g., sales volume, redemption rate, ROI, margin impact, dealer participation, program leakage, mix shifts) and escalate risks with mitigation options.
- Create and deliver concise, compelling presentations and program briefs to inform senior leadership decisions and field enablement; serve as a credible voice across multiple levels of the organization.
Requirements
What you’ll need- Bachelor’s degree in Business, Marketing, Economics, Finance, Analytics, or related field, or equivalent experience.
- 3–5 years experience in incentives, pricing/promo analytics, sales operations, or commercial analytics (automotive/aftermarket preferred).
- Advanced Excel; working proficiency in SQL and Power BI (or Tableau) for data modeling, measures, and visualization.
- Strong analytical problem-solving, attention to detail, and ability to translate data into clear business recommendations.
Benefits
Comp & perks- From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Data AnalysisPerformance TrackingProgram EvaluationForecastingKPI Tracking
Soft Skills
Analytical Problem-SolvingAttention to DetailPresentation SkillsCommunication Skills