Senior Product Manager, Market Data
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Senior Product Manager, Communications
General Motors
full-time
Posted on:
Location Type: Hybrid
Location: California, Missouri, Texas, Virginia • 🇺🇸 United States
Visit company websiteSalary
💰 $109,000 - $144,700 per year
Job Level
Senior
About the role
- Lead the development and execution of product communications strategies across the vehicle lifecycle, ensuring alignment with brand positioning and business goals.
- Serve as the go-to expert on Cadillac’s vehicle portfolio, including features, specs, pricing, target audiences, and competitive positioning.
- Manage the creation and distribution of media assets including B-roll, photography, and digital content.
- Collaborate with engineering, design, and media fleet teams to track vehicle testing schedules and support media integration.
- Partner with internal stakeholders including legal, product planning, research, brand marketing, sales, and agency teams to ensure message consistency and accuracy.
- Monitor and communicate product updates and changes with urgency and precision across the organization.
- Align communications with marketing language and activations, ensuring cohesive storytelling across channels.
- Mentor junior team members and contribute to cross-functional collaboration and innovation.
Requirements
- 6–8 years of experience in product communications, brand strategy, or a related field.
- Proven ability to lead complex initiatives and influence cross-functional teams.
- Strong analytical, writing, and strategic thinking skills.
- Established program management experience.
- Passion for the automotive industry and GM’s product portfolio.
- Experience managing multiple priorities and working independently.
- Familiarity with digital storytelling and media asset workflows.
Benefits
- GM offers a variety of health and wellbeing benefit programs.
- Benefit options include medical, dental, vision.
- Health Savings Account.
- Flexible Spending Accounts.
- Retirement savings plan.
- Sickness and accident benefits.
- Life insurance.
- Paid vacation & holidays.
- Tuition assistance programs.
- Employee assistance program.
- GM vehicle discounts and more.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product communicationsbrand strategyprogram managementdigital storytellingmedia asset workflows
Soft skills
analytical skillswriting skillsstrategic thinkingleadershipcross-functional collaborationmentoringinfluencing
