Engineering Manager, Marketing Technology

General Motors

Engineering Manager leading a team for marketing technology at GM. Focused on modernizing platforms and requires strong leadership in MarTech.

Posted 6/26/2026full-timeAustin • Texas • 🇺🇸 United StatesSeniorLead💰 $160,200 - $211,950 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead, coach, and develop a team of platform engineers
Drive migration of core marketing technology platforms to the cloud
Lead expansion of platforms that support marketing activation and customer engagement
Oversee delivery of data ingress, data egress, and platform integration pipelines
Provide technical leadership across Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and Databricks
Partner with engineering, product, data, marketing, and business stakeholders to align platform work to priorities
Guide architecture, technical direction, and execution across complex platform initiatives
Strengthen reliability, scalability, and operational excellence across the platform space
Help shape the longer-term MarTech platform strategy and technical roadmap
Influence build versus buy, integration, and platform evolution decisions using strong domain expertise
Create clear growth opportunities for engineers through coaching, feedback, stretch work, and role development

Requirements

What you’ll need

10+ years of relevant experience
3+ years of experience leading and developing engineering teams in a platform, data, or marketing technology environment
Demonstrated success managing engineers and delivering complex technical initiatives
Strong MarTech domain expertise
Hands-on knowledge of Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and Databricks
Experience leading cloud migration efforts for enterprise platforms
Experience with data pipelines, integrations, and platform interoperability
Strong cross-functional collaboration and communication skills
Bachelor’s degree in computer science, engineering, information systems, or equivalent practical experience

Benefits

Comp & perks

medical
dental
vision
Health Savings Account
Flexible Spending Accounts
retirement savings plan
sickness and accident benefits
life insurance
paid vacation & holidays
tuition assistance programs
employee assistance program
GM vehicle discounts

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

cloud migrationdata pipelinesplatform integrationAdobe Campaign ClassicAdobe Experience PlatformAdobe Journey OptimizerDatabrickstechnical leadershipplatform architectureoperational excellence

Soft Skills

coachingteam developmentcross-functional collaborationcommunicationinfluencingfeedbackstrategic thinkingproblem-solvingstakeholder alignmentgrowth opportunities

Certifications

Bachelor’s degree in computer scienceBachelor’s degree in engineeringBachelor’s degree in information systems