Senior Consumer Insight Analyst

General Motors

Lead Consumer Insights Analyst uncovering customer desires through data and market analysis at General Motors. Drive strategic insights to enhance GM products and customer experiences.

Posted 6/19/2026full-timeWarren • Missouri • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Lead analysis for a scenario-based market modeling tool addressing key business questions across pricing, marketing, planning, and forecasting.
Serve as a consultant, trainer, subject matter expert, and storyteller, translating model outputs into clear recommendations.
Drive platform innovation and enhancements to improve impact and usability.
Manage the strategy supplier partner developing and enhancing the market model.
Represent the voice of the customer across cross-functional teams to reflect customer priorities and needs.
Deliver consumer and market insights to stakeholders across Marketing, Planning, Engineering, Program Management, Vehicle Experience, and Design.
Build expertise in analytical tools, data sources, and automotive market trends.
Analyze internal and external data to identify insights and recommend actions.
Create clear, compelling presentations that inform strategic and leadership decisions.
Partner across GM Global Customer Research to identify knowledge gaps and shape additional research.
Build understanding of the global vehicle development process and where consumer input is most critical.
Explore new approaches, including AI and emerging technologies, to deliver trusted, high-quality insights.

Requirements

What you’ll need

Bachelor’s degree in Business, Market Research, Analytics, Behavioral Science, or related.
5+ years of experience in consumer research, insights, planning, and/or marketing; internship and co-op experience does not count.
Critical thinking and analytical skills, including the ability to turn complex data into concise, actionable insights.
Ability to solve complex, ambiguous problems using data-driven approaches.
Proven success working in cross-functional, team-based environments.
Excellent communication skills, including presenting to senior leadership.
Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
Familiarity with statistical methods, including factor, cluster, and latent class analysis, and experience with conjoint and advanced techniques such as TURF, elasticity modeling, MaxDiff, and segmentation.
Proficiency in Microsoft Word, PowerPoint, and Excel.
Commitment to accurate, relevant, and high-quality analysis.

Benefits

Comp & perks

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market modelingdata analysisstatistical methodsfactor analysiscluster analysislatent class analysisconjoint analysisTURF analysiselasticity modelingMaxDiff

Soft Skills

critical thinkinganalytical skillsproblem-solvingcommunication skillsproject managementorganizational skillsteam collaborationstorytellingpresentation skillscustomer focus