Assistant Integrated Marketing Manager

General Motors

Assistant Integrated Marketing Manager responsible for planning and executing advertising projects for Cadillac. Collaborating with internal and external teams on digital, print, and broadcast campaigns.

Posted 6/14/2026full-timeWarren • Missouri • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Assist in the planning, creation, and execution of advertising campaigns, including digital, print, broadcast, and social media, ensuring content is inclusive and resonates with target audiences
Oversee the day-to-day management of advertising projects, ensuring timelines are met, budgets are adhered to, POs are created and managed, and goals are achieved
Work closely with Brand Strategy and agencies to develop compelling ad creative strategy, copy, visuals, and other content that aligns with Cadillac tone of voice and brand objectives
Support the review of inbound creative assets to ensure Brand Guidelines and Viz Identity compliance
Conduct research to identify target audiences, market trends, and competitor activities, providing insights to inform advertising strategies
Liaise with external vendors, such as ad agencies, printers, and production companies, to ensure smooth execution of advertising activities
Assist the Brand Campaign Lead in managing the advertising budget, tracking expenditures, and ensuring cost-effective use of resources
Ensure all advertising materials comply with legal standards, industry regulations, and brand visual identity guidelines
Provide administrative support to the Advertising Manager, including scheduling meetings, preparing reports, and maintaining project documentation
Partner with agency Project Management/Account teams, to lead the definition of deliverables and project schedules
Track and manage talent, music and licensing rights
Implement and adhere to GM process and enforce it within the team and agency partners
Oversee and authorize purchase orders (POs) as part of managing marketing campaigns
Monitor and uphold project budgets to ensure financial adherence and efficiency
Verify that project briefs are approved and align with budget
You will be required to work some after-hours and weekends when asked upon

Requirements

What you’ll need

Bachelor's Degree required
5+ years of marketing or advertising experience required
Strong project management abilities with attention to detail and organization
Excellent written and verbal communication skills
Proficiency in advertising platforms, digital marketing tools, and analytics software
Creative thinking with a strong understanding of branding and visual communication
Ability to work collaboratively in a fast-paced environment and manage multiple priorities
Strong analytical skills with the ability to interpret data and make data-driven decisions, coupled with a commitment to continuous learning and improvement
Experience with both traditional and digital advertising channels

Benefits

Comp & perks

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

project managementdigital marketingadvertisinganalyticsbrandingvisual communicationdata interpretationcampaign executionbudget managementcreative strategy

Soft Skills

attention to detailorganizationwritten communicationverbal communicationcreative thinkingcollaborationmulti-taskinganalytical skillscontinuous learningproblem-solving

Certifications

Bachelor's Degree