Senior BI Engineer, CRM

General Motors

BI Engineer within the MAS Marketing Insights & Data Democratization team designing and maintaining business intelligence solutions for CRM performance insights at GM. Collaborating to build dashboards and reporting frameworks for CRM analytics.

Posted 6/14/2026full-timeMissouri, Texas • 🇺🇸 United StatesSenior💰 $106,600 - $174,800 per yearWebsite

Tech Stack

Tools & technologies

AzureCloudOracleSQLTableau

About the role

Key responsibilities & impact

Lead the development and automation of Power BI dashboards for CRM performance, including lifecycle engagement, retention, and conversion metrics.
Maintain and evolve self-service reporting tools supporting 17 brands across 22 markets for CRM analytics.
Collaborate with internal stakeholders to define CRM taxonomy, enforce naming conventions, and ensure data governance compliance.
Integrate data from Adobe Experience Platform (AEP), RTCDP, and CRM systems to support real-time analytics and audience segmentation.
Support closed-loop attribution analysis for CRM campaigns and customer journey KPIs.
Partner with MAS Performance Analytics Squads to deliver in-market insights and support brand-level CRM decisions.
Ensure data quality, integrity, and consistency across reporting layers, including Gold Layer creation for CRM reporting.
Identify and troubleshoot data-related issues, optimize CRM data pipelines, and support migration efforts (e.g., OnPrem to Azure).

Requirements

What you’ll need

Bachelor’s or Master’s degree in Computer Science, Data Analytics, Information Systems, or related field.
5 - 7 + years of experience in BI engineering, preferably in marketing analytics, CRM analytics, or customer lifecycle domains.
Master of Microsoft Excel and various BI (Tableau, PowerBI), and analytical tools.
Experience and validated mastery of dynamic data warehouse concepts/methodologies to implement business intelligence solutions.
At least 5 years experience writing efficient Structured Query Language (SQL) using various SQL-development software packages including Teradata and Oracle PL/SQL.
Ability to use custom SQL for complex data pulls.
Familiarity with cloud platforms (Azure preferred) and data governance practices.
Excellent communication and stakeholder management skills.

Benefits

Comp & perks

medical
dental
vision
Health Savings Account
Flexible Spending Accounts
retirement savings plan
sickness and accident benefits
life insurance
paid vacation & holidays
tuition assistance programs
employee assistance program
GM vehicle discounts and more

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Power BICRM analyticsdata governancedata integrationSQLdynamic data warehousedata qualitydata pipelinesaudience segmentationclosed-loop attribution analysis

Soft Skills

communicationstakeholder management