Lead – DRP Implementation Communications and Field Support

General Motors

Lead communications and field support strategy for GM’s Digital Retail Platform rollout. Develop integrated communication plans and support tools for successful dealer adoption.

Posted 6/11/2026full-timeWarren • Missouri • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Lead communication strategy and execution for the rollout of the Digital Retail Platform across multiple programs, divisions, and regions.
Develop and manage integrated communication plans that support launch readiness, adoption, sustainment, and overall field effectiveness.
Translate complex program updates into clear, actionable messaging and support tools for dealers and GM Field Teams.
Partner closely with DRP program teams, divisions, brands, and business partners to ensure communications are aligned, relevant, and audience-specific.
Anticipate and address dealer questions and objections through proactive, value-based communication strategies.
Lead Retail Innovation Team Go-to-Market meetings and communicate DRP, Mobile Service+, and EV Fulfillment Center updates to GM Field Teams.
Work with Tekion, implementation partners, and agency resources to develop dealer training, field support materials, and related communication deliverables.
Monitor communication effectiveness, field readiness, and dealer feedback to continuously improve adoption and implementation outcomes.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing or related areas
5-7+ years of experience in automotive sales, retail, communications, go-to-market, or related business functions.
Experience in field or dealer-facing roles, regional sales, brand sales operations, retail incentives, or retail enablement.
Experience managing dealer-facing programs from strategy through launch and sustainment.
Strong knowledge of dealer operations, including sales and fixed operations.
Strong understanding of brand and vehicle operations, including sales, marketing, product, and retail execution.
Experience working cross-functionally with enterprise teams, vendors, agency partners, and implementation partners.
Working knowledge of the Digital Retail Platform, EV Fulfillment Centers, and Mobile Service+.
Demonstrated ability to create communication plans, training materials, and adoption strategies for large-scale rollouts.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

communication strategyintegrated communication plansdealer trainingfield support materialsadoption strategiesprogram managementlaunch readinesssustainmentvalue-based communicationdealer-facing programs

Soft Skills

leadershipcollaborationproactive communicationproblem-solvingcross-functional teamworkaudience-specific messagingmonitoring effectivenessfeedback analysisstrategic thinkingadaptability

Certifications

Bachelor’s degree in BusinessBachelor’s degree in Marketing