Assistant Manager, Media Strategy & Planning

General Motors

Assistant Manager Media Strategy & Planning for GMC, driving media strategy innovation and effectiveness across all tiers. Collaborating with various internal teams to enhance brand presence and influence.

Posted 6/10/2026full-timeWarren • Missouri • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Help drive media strategy and planning for the brand
Manage our Media AORs and media operations process
Develop insights to drive innovation and keep up with trends in media
Work effectively with Brand, Product, and Performance Marketing teams
Meet with media partners and evaluate offerings for brand fit
Develop and foster strong relationships with MediaOne central experts
Create and Lead Test & Learn media initiatives
Monitor and analyze key performance metrics

Requirements

What you’ll need

Minimum of 5 years of marketing experience with preference for media experience
Demonstrated understanding of all areas of media with familiarity with various media platforms, technology, and processes
Outstanding oral and written communication skills
Bachelor’s degree required, preferred in marketing, business or other related fields

Benefits

Comp & perks

Non-Discrimination and Equal Employment Opportunities (U.S.)
Opportunities for all job seekers including individuals with disabilities
Potential eligibility for relocation benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

media strategymedia planningmedia operationsperformance metricsinsight developmenttrend analysistest and learn initiatives

Soft Skills

communication skillsrelationship buildingcollaborationinnovation