Senior Zone Manager – Buick/GMC

General Motors

Senior Zone Manager leading sales and marketing initiatives for Buick/GMC within designated territories. Responsible for dealer success, customer experiences, and digital transformation in automotive sector.

Posted 6/6/2026full-timeDistrict of Columbia, Maryland, Pennsylvania • 🇺🇸 United StatesSenior💰 $198,500 - $265,700 per yearWebsite

About the role

Key responsibilities & impact

Lead zone-wide achievement of sales and aftersales targets
Strengthen dealer performance through coaching, mentoring, and strategic planning
Champion digital transformation and Tier 3 marketing excellence
Align dealer and agency efforts with Local Market Association (LMA) goals
Spearhead customer experience initiatives that put the customer at the center
Optimize inventory turn rates and accessory integration
Drive business development culture and dealer engagement
Oversee facility image programs and ensure brand consistency
Instill a growth mindset and entrepreneurial spirit across the dealer network
Administer dealer agreements and ensure compliance with performance standards.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, or related field (MBA preferred)
9+ years of combined, progressive experience across field sales, marketing, or dealer operations, with demonstrated success in driving performance and leading cross-functional initiatives.
2+ years of proven success in leading customer facing teams
Dealer contact knowledge or experience
Prior OEM experience
Strong relationship management and influential communication skills
Strategic thinker with a knack for creative problem-solving
Comfortable navigating conflict and performance gaps with diplomacy
Highly organized with the ability to prioritize and delegate effectively
Willingness to travel extensively (~80%) within the assigned zone.

Benefits

Comp & perks

GM offers a variety of health and wellbeing benefit programs.
Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

salesaftersalesstrategic planningdigital transformationinventory managementbusiness developmentdealer operationsperformance standardscustomer experiencemarketing

Soft Skills

coachingmentoringrelationship managementinfluential communicationstrategic thinkingcreative problem-solvingconflict resolutionorganizational skillsprioritizationdelegation

Certifications

Bachelor’s degreeMBA