Subscriber Growth Manager

General Motors

Subscriber Growth Manager owning retention strategies for OnStar's subscriber base in US and Canada. Driving performance management and monetization initiatives across cross-functional teams.

Posted 6/6/2026full-timeMountain View • California • 🇺🇸 United StatesSeniorLead💰 $140,100 - $186,700 per yearWebsite

About the role

Key responsibilities & impact

Own the retention and renewal strategy for OnStar’s subscriber base across churn mitigation, renewal, winback, save strategy, and rejector management
Lead the team and operating rhythm for retention and base monetization performance, with accountability for subscriber health, retention, and revenue metrics
Identify the highest-impact moments of customer leakage and develop targeted interventions to improve retention, tenure, and lifetime value
Translate customer, performance, and cohort-level insights into commercial actions across CRM, Advisor, Dealer, eCommerce, and other market-facing surfaces
Partner with Analytics, Finance, Product, and Product Marketing to understand churn drivers, shape differentiated retention strategies, and reflect customer pain points in roadmap and go-to-market decisions
Drive a test-and-learn approach to retention, renewal, save, and winback motions, with rigor around hypothesis development, measurement, and scaling what works
Lead cross-functional prioritization and commercialization of retention initiatives across shared channels, while acting as the business DRI for urgent in-market issues affecting retention, renewal, churn, or customer-base economics
Lead performance management for the customer success portfolio and manage and develop a team focused on key lifecycle motions such as churn, winback, renewal, and rejector management.

Requirements

What you’ll need

Bachelor’s degree in Business or a related field required
7+ years of overall experience
5+ years of experience in subscription, retention, lifecycle, customer success, revenue operations, or digital commerce
Strong understanding of recurring revenue business models and the drivers of churn, renewal, winback, and lifetime value
Demonstrated ability to use data and customer insight to shape strategy and improve business performance
Experience leading complex cross-functional work across commercial, marketing, product, analytics, and operations partners
Strong executive communication skills, including the ability to translate complex analysis into clear business recommendations
Proven ability to balance strategic thinking with day-to-day operating rigor and execution
Experience leading through ambiguity and resolving urgent cross-functional business issues in a fast-moving, matrixed environment
Strong judgment, prioritization, and ownership mindset.

Benefits

Comp & perks

medical
dental
vision
Health Savings Account
Flexible Spending Accounts
retirement savings plan
sickness and accident benefits
life insurance
paid vacation & holidays
tuition assistance programs
employee assistance program
GM vehicle discounts and more.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

churn mitigationrenewal strategycustomer retentionlifecycle managementrevenue operationsdata analysisperformance managementsubscription modelscommercializationtest-and-learn approach

Soft Skills

executive communicationstrategic thinkingprioritizationownership mindsetproblem-solvingcross-functional leadershipadaptabilityteam developmentanalytical thinkingcustomer insight

Certifications

Bachelor’s degree in Businessrelated field degree