Assistant Accessories Manager – Dealer Experience

General Motors

Assistant Accessories Manager for GM involved in dealer experience and subscription program management. Collaborating cross-functionally to enhance dealer engagement while tracking performance and identifying opportunities.

Posted 6/2/2026full-timeWarren • Missouri • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Support the Accessories Marketing Manager to advance key organizational objectives, bringing an innovative, entrepreneurial approach to problem-solving & execution
Manage the Accessories Marketing POS subscription program for franchised GM dealers, ensuring value delivery & consistent performance
Drive the creation & maintenance of GM/dealer participation agreements, marketing related GM/ADI network agreements, and GM supplier contracts
Manage all supplier & agency interactions to support program success & operational efficiency
Contribute to the development of strategic marketing initiatives, incentive offerings, training content, financial planning, performance analyses, & competitive assessments
Partner with Central Office leadership, Regional, and wholesale teams to assess training and capability gaps across field and dealership personnel and implement targeted, results‑driven solutions
Support Brand Communications and help manage the GM Accessories HQ pages within Global Connect, ensuring content is accurate, current, and easy to use for field teams and dealers
Proactively identify growth opportunities & recommend strategies to expand the business across current & future accessories initiatives
Collaborate cross‑functionally with adjacent GM organizations (i.e. OnStar, Rewards, GM Energy, etc) to expand integration opportunities and support enterprise‑wide implementation
Oversee day-to-day relationships with dealers/ ADIs, ensuring compliance & contractual obligations and brand standards
Track and analyze dealer experience performance, including sales and attachment results, accessory product development milestones, and execution of dealer-facing marketing programs; surface insights, risks, and opportunities to support day‑to‑day decision making
Support annual business planning and forecasting by assisting with development of dealer experience priorities, sales and volume forecasts, and in‑year reforecasts; prepare performance summaries and analyses to inform leadership reviews.

Requirements

What you’ll need

Proven experience in subscription performance management; B2B background strongly preferred
Strong working knowledge of EBE & IMR programs as they relate to dealer marketing, facility image programs, & operational effectiveness
Minimum of 3 years’ experience with a strong understanding of automotive dealership operations across variable & fixed ops
Ideal candidates will bring direct dealership retail experience and/or field experience supporting or calling on dealers on behalf of an OEM, partner organization, or distributor
Preferred candidates will have experience with the ADI network, & it’s role in GM accessory distribution
Strong business acumen with the ability to execute data-driven insights
Successfully launched, executed, & managed programs spanning every stage of the revenue lifecycle
Proven track record of driving revenue, operational efficiency & growth in a fast-paced environment
Understanding of key Sales & Marketing components (KPIs, 4P’s, test-and-learn etc.)
Ability to influence without authority
Excellent written & verbal communication skills
Operate independently with strong executive judgment in ambiguous environment
Bachelor degree or equivalent experience

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

subscription performance managementB2B marketingEBE programsIMR programsautomotive dealership operationsdealer marketingrevenue lifecycle managementdata-driven insightssales and marketing KPIsprogram management

Soft Skills

problem-solvingentrepreneurial approachinfluence without authorityexecutive judgmentcommunication skillscollaborationstrategic thinkinganalytical skillsresults-drivenindependent operation

Certifications

Bachelor degreeequivalent experience