Senior Vehicle Design Researcher

General Motors

Design/User Experience Researcher leading generative and evaluative research for in-vehicle interfaces at General Motors. Collaborating across teams to inform design decisions based on user needs.

Posted 5/31/2026full-timeSunnyvale • California, Missouri • 🇺🇸 United StatesSenior💰 $105,600 - $165,300 per yearWebsite

About the role

Key responsibilities & impact

Identify, prioritize, and lead research initiatives that generate actionable insights to inform product, design, and user experience decisions for future in-vehicle experiences.
Plan and execute a range of generative and evaluative research studies, including concept testing, usability testing, interviews, field studies, diary studies, participatory design, ethnography, and surveys.
Partner closely with Design, Product Management, Prototyping, Engineering, and other cross-functional stakeholders to define research goals, inform design iteration, and proactively shape the product strategy.
Evaluate current and future concepts, features, and interfaces across both hardware and software experiences.
Synthesize findings into clear, compelling stories, frameworks, and recommendations that influence design strategy and design direction.
Conduct concept testing and provide actionable feedback and recommendations to design teams.

Requirements

What you’ll need

Bachelor's degree in human-Computer Interaction, Human Factors, Psychology, Anthropology, Design Research, or a related field, or equivalent practical experience.
5+ years of user experience research experience in automotive, consumer electronics, hardware, software, or related fields.
Demonstrated expertise in qualitative and mixed-methods research across both generative and evaluative methodologies.
Strong communication, storytelling, and presentation skills, with the ability to influence cross-functional teams and senior stakeholders.

Benefits

Comp & perks

GM offers a variety of health and wellbeing benefit programs.
Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

user experience researchqualitative researchmixed-methods researchconcept testingusability testinginterviewsfield studiesdiary studiesparticipatory designethnography

Soft Skills

communicationstorytellingpresentation skillsinfluencingcollaboration

Certifications

Bachelor's degree in Human-Computer InteractionBachelor's degree in Human FactorsBachelor's degree in PsychologyBachelor's degree in AnthropologyBachelor's degree in Design Research