Brand Identity Designer

General Motors

Brand Identity Designer shaping the digital brand experience at General Motors through storytelling and communication design. Collaborating with teams to ensure cohesive brand representation in vehicles.

Posted 5/28/2026full-timeWarren • Missouri • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Evangelize Brand on behalf of In-Vehicle UX Digital brand expression, brand storytelling, communication design, and narrative cohesion between physical brand DNA and in-vehicle UX.
Brand Identity You make the brand identity actionable across UX, and are aligned with the physical studios intent.
Brand Strategy Articulate, Craft and help define UX brand strategies side by side with your peers.
Key Deliverables DNA Guides Visual and narrative documents capturing each brand’s soul, tone, personality, and heritage in ways usable for UX teams.
Brand Strategy How the brand shows up in the digital cabin; translation of brand language, philosophy, and physical design into UX behaviors and visuals.
Marketing Request Images High-quality brand visuals used for product communication, digital launches, studio presentations, and leadership reviews.
Cross-Brand Presentations Executive-level storytelling spanning multiple GM brands; comparisons, alignments, visual narratives.
Communication Design High-quality figslides, keynote decks, PowerPoint narratives, and brand frameworks that connect strategy to creativity.
Brand-Specific Vehicle Content Documentation Brand specific, vehicle specific documentation that collects software, screens, apps, feature-level explanations, software-generation changes, and the brand context for each experience.

Requirements

What you’ll need

3+ years of professional experience in UX design, branding, communication design, or a closely related field.
A portfolio that demonstrates strong visual craft and the ability to tell clear, compelling stories through design.
Strong understanding of human interface design principles and best practices.
Ability to work independently with limited guidance, identify problem areas, and create clarity through design thinking and communication.
Ability to iterate quickly, establish a clear point of view, and navigate cross-functional feedback with sound judgment.
Strong visual storytelling and communication skills, with the ability to explain why design choices work and support recommendations with clear examples.
Strong design sensibility, passion for brand expression, and appreciation for the balance between creativity, restraint, and usability.
Comfort working through moderate complexity and technical detail, with experience collaborating closely with engineers, product managers, and other cross-functional partners.

Benefits

Comp & perks

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

UX designbrandingcommunication designvisual storytellinghuman interface design principlesdesign thinkingdesign sensibilityvisual craftnarrative cohesionbrand strategy

Soft Skills

independent workproblem identificationclarity through designcross-functional feedback navigationstrong communication skillscreativityrestraintusabilitypassion for brand expressionability to iterate quickly