Assistant Manager, Digital Retail Platform

General Motors

Assistant Product Manager for GM's Digital Retail Platform driving key product features and enhancements. Responsible for managing UX, product delivery, and brand relationships in a collaborative environment.

Posted 5/27/2026full-timeWarren • Missouri • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Serve as the product owner for the Configurator within the Digital Retail Platform, ensuring the experience is accurate, continuously optimized, and aligned to brand, dealer, and customer needs.
Act as a primary liaison between the DRP product team and brand stakeholders, ensuring brand-specific requirements are captured, prioritized, and clearly communicated.
Own the end-to-end CarBravo digital retailing experience, identifying optimizations that meet customer, dealer, and brand needs.
Lead agency partners across UX strategy and design to deliver DRP enhancements throughout the customer journey, from discovery through purchase.
Partner with the broader DRP product team to define, prioritize, and execute roadmap features across the end-to-end DRP experience.
Translate business needs into clear product requirements and priorities for cross-functional delivery teams.
Act as a bridge between GM business teams, IT teams and technology partner , enabling effective collaboration across design, development, and delivery.
Use data, customer insights, and performance metrics to identify opportunities, evaluate enhancements, and improve the digital shopping journey.
Drive execution of enhancements through structured planning, strong meeting facilitation, risk identification and mitigation, and effective use of product management tools and frameworks.
Support the Product and Innovation Manager in developing and launching in-platform AI initiatives to enhance vehicle discovery and purchase.

Requirements

What you’ll need

Bachelor’s degree in business, marketing, product management, communications, or any related field
5+ years of experience in product management, digital commerce, digital marketing, customer experience, or closely related fields
3+ years of direct experience supporting or owning digital product delivery, including translating business needs into requirements, prioritizing work, and partnering with design and technology teams through launch
Experience working fast-paced product delivery environments, including backlog management, user story development, roadmap support, and cross-functional execution
Experience using data, customer insights, and digital performance metrics to identify issues, evaluate opportunities, and improve customer experiences
Demonstrated ability to bring structure and discipline to complex, multi-dimensional projects, balancing strategic thinking with strong attention to detail
Strong stakeholder management skills, including the ability to work across business, brand, UX, and technology teams and synthesize competing priorities into clear recommendations
Passion for customer-centric digital experiences
Customer-focused professional with a passion for building strong digital experiences
Self-driven, curious, and adaptable, with the ability to learn quickly and thrive in fast-paced, ambiguous environments
Collaborative team player who fosters an inclusive One Team mindset across cross-functional partners
Strong communicator with a positive, can-do attitude and solid work ethic
Automotive sales, marketing, retail, and/or digital experience, including knowledge of dealer operations.

Benefits

Comp & perks

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
Non-Discrimination and Equal Employment Opportunities (U.S.)
Opportunities to all job seekers including individuals with disabilities.

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Hard Skills & Tools

product managementdigital commercedigital marketingcustomer experiencebacklog managementuser story developmentroadmap supportdata analysisperformance metricsAI initiatives

Soft Skills

stakeholder managementstrategic thinkingattention to detailcollaborationcommunicationadaptabilitycuriosityself-drivenproblem-solvingteam player