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Customer Lifecycle Marketing Lead – Brand Marketing
General MotorsLeading Customer Lifecycle Marketing initiatives for Buick GMC at General Motors Canada. Focusing on strategy development and execution to optimize customer engagement across all touchpoints.
About the role
Key responsibilities & impact- Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation;
- Work with the Lifecycle Marketing team to ensure customer-centric communication;
- Design and optimize customer journeys across lifecycle stages;
- Lead the briefing of creative, manage timelines, and ensure flawless delivery;
- Develop and execute a multi-channel activation strategy;
- Collaborate with Lifecycle Marketing, data and digital teams to ensure effective integration of CLM tools;
- Ensure alignment on messaging and timing across teams;
- Monitor performance metrics and identify opportunities for enhancement.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Administration, or a related field preferred;
- 5+ years in CRM management or lifecycle marketing, with a proven track record of driving results;
- Proficient in CRM platforms (Adobe, Salesforce, or Braze), data visualization (Power BI), and audience segmentation tools;
- Comfortable digging into data and surfacing actionable insights.
Benefits
Comp & perks- Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave;
- Healthcare, dental, and vision benefits;
- Life insurance plans to cover you and your family;
- Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement;
- GM Vehicle Purchase Plan for you, your family and friend
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM managementlifecycle marketingdata visualizationaudience segmentation
Soft Skills
customer-centric communicationcollaborationproject managementdata analysis