Marketing Manager

General Motors

Marketing Manager for General Motors Central America and Caribbean managing marketing strategies and team dynamics. Engaging with product content, positioning, and market analysis for effective communication.

Posted 5/24/2026full-timeMexico City • 🇲🇽 MexicoMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Assume leadership role in developing positioning, marketing strategy, and marketing plan
Assume leadership role in analyzing and developing product content and packaging, obtain approvals
Analyze data to get incentives implemented
Agreement with Finance and Planning on product lineup and launches strategy and execution
For new and MCM products, develop comprehensive launch plan
Leverage marketing information to uncover key competitive opportunities
Develop strategies and plans that support region objectives and obtain approvals
Interface with the research community to leverage existing research and propose new research that support objectives
Assure alignment between Advertising activities and Marketing plan at dealer net
Develop communications message based on critical product attributes and market trends to provide foundation for dealer, wholesale, and media messages
Ensure all consumer communications, dealer communications, press releases, dealer order guides, etc. are messaged effectively and include correct information
Support Product Manager in working with the VLE Team
Manage Marketing Team interface with Distribution, Field (Sales), Dealer Committee, etc.
Manage the activities of Marketing Specialists
Ensure customer needs and divisional marketing character are represented in product decisions
Support the development of Market Specifications for future product programs
Provide ongoing marketing feedback to PET/VLE Teams and conversely, product information to the Marketing Team
Participate in trade-off decisions/conflict resolution between functional areas
Ensure Marketing Team is knowledgeable on critical product strengths/weaknesses versus competition to assist in key message development and product training
Leverage knowledge of the PET/VLE Teams in developing key messages and product training
Working with PET/VLE Teams to ensure the necessary product is available in the region

Requirements

What you’ll need

Bachelor’s degree required, MBA preferred
Diverse marketing experiences preferred
Cross-functional experience preferred, with sales/service/marketing/product development/manufacturing experience
Dealer contact preferred
Experience working on events planning and execution is preferred
Excellent oral and written communications skills in Spanish and English

Benefits

Comp & perks

This job may be eligible for relocation benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategydata analysisproduct content developmentlaunch planningcommunications messagingmarket specificationsevent planningproduct trainingcompetitive analysis

Soft Skills

leadershipcommunicationcross-functional collaborationconflict resolutionteam management

Certifications

Bachelor's degreeMBA