Assistant Marketing Manager

General Motors

Assistant Marketing Manager overseeing the lifecycle management of Chevrolet Traverse and Chevy Safety Assist. Collaborating on market strategies, consumer insights, and cross-functional marketing activities.

Posted 5/24/2026full-timeWarren • Missouri • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Provide support and oversee the lifecycle management of Traverse and Chevy Safety Assist
Collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for Traverse and Chevy Safety Assist
Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights
Lead the development of monthly go-to-market plan recommendations including sales forecast, competitive/market intelligence, product mix, and incentive requirements
Ensure all consumer communications are messaged effectively and with correct information
Develop comprehensive launch plan for mid-cycle and new major product launches
Collaborate with Centers of Expertise to refine strategies and plans
Collaborate with supply chain, scheduling, and order fulfillment teams to drive creative resolution to production and forecasting issues
Interface with the research community to develop insights for current and future product
Participate in trade-off decisions/conflict resolution between Centers of Expertise
Develop communications message based on critical product attributes and market trends
Develop content for product training as the SME of the vehicle
Analyze data with cross-functional communications on incentive strategy and execution
Manage the marketing vehicle fleet and provide support for cross-functional pattern ordering
Leverage strong Data & Analytical skills to develop recommendations for current and future vehicle products
Implement innovative strategies to elevate the customer experience
Provide direction on creative work in terms of scope, key messages, and customer target.

Requirements

What you’ll need

Bachelor’s degree required
5+ years of brand/product marketing, market research, consumer insights or dealership field sales experience
Proven working experience in project management
Ability to work well in a complex team environment
Ability to work effectively with others
Ability to effectively manage multiple assignments and prioritization to meet deadlines
Ability to synthesize data into critical information
Ability to make/recognize effective trade-off decisions that balance multiple considerations
Excellent oral and written communications skills
Highly developed presentation skills both in the development and delivery of presentation
Proven ability to use complex data to form in-depth analytical insights
High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
Ability to travel, 10-15% Domestically

Benefits

Comp & perks

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.

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Hard Skills & Tools

brand marketingproduct marketingmarket researchconsumer insightsproject managementdata analysissales forecastingincentive strategylaunch planningcompetitive intelligence

Soft Skills

team collaborationcommunication skillspresentation skillsprioritizationdecision makingconflict resolutioncustomer experience enhancementsynthesis of datacreative problem solvingmulti-tasking