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Programmatic Media Assistant Manager
General MotorsProgrammatic Media Assistant Manager at MediaOne leading strategy for GM's iconic automotive brands. Responsible for programmatic buying, optimization, and collaboration with brand media leads, analytics teams, and partners.
About the role
Key responsibilities & impact- Help define and own the programmatic strategy for GM brands across display, OLV, CTV, audio, and other addressable formats.
- Establish & lead evaluation frameworks tailored to GM’s needs and future technology stack.
- Translate brand and performance objectives into clear programmatic plans, including channel, format, audience, and inventory strategies.
- Influence how campaigns are set up, optimized, and reported through clear guidance, feedback, and shared best practices.
- Own in-flight optimization frameworks across brands, setting clear hypotheses, KPIs, and decision rules.
- Develop and maintain a structured test & learn agenda for programmatic.
- Serve as a key programmatic point of contact for GM brand teams, MediaOne brand media leads, and cross-channel partners.
Requirements
What you’ll need- Bachelor’s degree required
- 5+ years of experience in paid media, with at least 3+ years focused on programmatic buying/optimization at scale
- Advanced, hands-on experience with one or more enterprise DSPs (e.g., DV360, The Trade Desk, Amazon, Yahoo)
- Deep understanding of auction dynamics and bid strategies
- Familiarity with evolving topics like identity, cookie deprecation, clean rooms, and cross-device measurement
- Strong analytical skills with the ability to synthesize large, complex data sets into clear narratives and prioritized recommendations.
- Comfortable creating and presenting decks that tell the story of programmatic performance and recommended next steps to both specialist and non-specialist audiences.
Benefits
Comp & perks- From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
programmatic buyingprogrammatic optimizationdata analysisKPI developmentbid strategiesauction dynamicstest & learn agendaaudience strategyinventory strategyperformance objectives
Soft Skills
analytical skillscommunication skillspresentation skillsinfluencing skillscollaborationstrategic thinkingproblem-solvingleadershipfeedbackguidance