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Export Product Marketing Manager
General MotorsExport Product Manager responsible for leading global product execution and aligning customer insights for Chevrolet/GMC. Collaborating with cross-functional teams for innovative product development.
About the role
Key responsibilities & impact- Lead export product execution in various product, marketing, design, and engineering forums
- Support model year launches by ensuring product correct information in all marketing materials, vehicle order guides, catalogs, websites, product training, etc.
- Support vehicle prep, vehicle buyoffs, and plant production reviews where appropriate to provide product expertise in support of launches
- Coordinate model/content/packaging modifications resulting from component constraints, urgent engineering changes, or revolutionary market dynamics.
- Develop product content, packaging and pricing plans for export markets and assess the strength of vehicle vs key competitors
- Lead strategic planning on future products and provide brand/voice of customer input throughout Global Vehicle Development Process (GVDP)
- Define customer focused features where critical for export markets; support complexity targets and exceptions where appropriate
- Execute consistent brand standards including brand DNA, performance, trim levels, content, and nomenclature/badging in alignment with GM North America for all export countries of sale
- Initiate Red Zone change approval requests as needed for program change requests.
- Author and execute change requests and maintain product program content sheets to reflect marketing intent.
- Align packaging sheets and Vehicle Content and Price System market offers to product program content sheets.
- Actively participate in Brand Product Marketing forums, Program Execution Teams (PET), Regional Operations Reviews, Market Pricing Reviews (MPR), Marketing Core team meetings, complexity management, and launch team meetings.
Requirements
What you’ll need- Bachelor's Degree required, Master's degree in Business Administration preferred
- 5+ years Product Management, Program Management or related experience
- Understanding of program segment and role of brand within global product portfolio.
- Strong interest in product, market dynamics, competitive analysis, automotive technology, and consumer behavior.
- Ability to balance customer, brand, competitor, market trends, government regulations, organizational resources/capability, and business case inputs to make informed recommendations.
- Ability to communicate clearly and succinctly in a variety of communication settings and styles – written and orally.
- Ability to concisely frame issues, draw conclusions, and make recommendations to leadership.
- Ability to represent team as an informed, confident, and active participant in cross-brand and cross-functional forums.
- Ability to act as spokesperson in media events, dealer events, training videos, & internal product presentations.
- Ability to effectively manage multiple projects and assignments on time and with attention to detail.
Benefits
Comp & perks- From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Product ManagementProgram ManagementCompetitive AnalysisMarket DynamicsAutomotive TechnologyConsumer BehaviorChange RequestsProduct Content DevelopmentPricing PlansBrand Standards Execution
Soft Skills
CommunicationAnalytical ThinkingCross-functional CollaborationProject ManagementDetail OrientationLeadershipProblem SolvingCustomer FocusStrategic PlanningPresentation Skills
Certifications
Bachelor's DegreeMaster's Degree in Business Administration