Engineering Manager, CMS & Commerce Integration

General Motors

Engineering Manager responsible for AEM/CMS strategies and leading development teams at General Motors. Ensuring scalable and secure digital commerce integration with headless platforms like Shopify.

Posted 5/17/2026full-timeAustin • Missouri, Texas • 🇺🇸 United StatesSeniorLeadWebsite

Tech Stack

Tools & technologies

AEMJavaScriptNext.jsReact

About the role

Key responsibilities & impact

Own the AEM/CMS vision, roadmap, and technical direction
Define and drive content architecture, templates, components, and governance to support reusable, scalable experiences
Partner with product and marketing to prioritize CMS capabilities that unlock cross-segmentation, personalization, and experimentation
Ensure the platform meets performance, security, accessibility, and compliance requirements
Design and govern content models that support audience- or segment-based experiences (e.g., brand, market, customer segment, product line)
Collaborate with web application teams (e.g., React/Next.js, Shopify, micro-frontends) to integrate AEM-delivered content into customer-facing experiences
Establish and oversee operational runbooks, SLOs/SLAs, monitoring, and incident response for AEM/CMS
Lead and develop a high-performing team of CMS/AEM engineers, authors, and/or administrators

Requirements

What you’ll need

3+ years of experience in digital experience, CMS platforms, or web engineering, including 2+ years owning or leading AEM or similar enterprise CMS
10 years of relevant experience
Demonstrated experience designing and operating AEM Sites (or equivalent), including templates, components, workflows, permissions, and publishing models
Hands-on background working with web technologies (e.g., HTML/CSS/JS, React, APIs, CDNs, caching, performance optimization)
Experience with content modeling, taxonomies, and segmentation to support multi-brand or multi-region digital experiences
Proven ability to lead teams and/or vendors, manage complex roadmaps, and deliver against clear KPIs
Demonstrated people management experience (e.g., 2+ years managing engineers or cross-functional digital teams, including hiring, performance management, and coaching)
Strong stakeholder management and communication skills, with the ability to translate between business goals and technical solutions

Benefits

Comp & perks

This role may be eligible for relocation benefits
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging
We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers

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Hard Skills & Tools

AEMCMScontent architecturetemplatescomponentsHTMLCSSJavaScriptReactAPIs

Soft Skills

leadershipstakeholder managementcommunicationteam managementperformance managementcoachingcollaborationproblem-solvingstrategic thinkingprioritization