Assistant Website Manager

General Motors

Buick Assistant Website Manager leading content strategy and website optimization for GM brand. Creating a world-class website experience and driving digital optimization priorities.

Posted 5/17/2026full-timeWarren • Missouri • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Determine content needs that meet the company’s strategic objectives and align with business priorities.
Establish SEO and GEO goals and digital strategy and implement best practices to increase organic traffic and business outcomes year over year.
Lead website content and asset development to support carry over, reveal, and launch vehicles and additional business priorities.
Manage the day-to-day process and timelines, coordinating with PM leads, agencies, and internal stakeholders.
Lead external/internal teams responsible for executing the digital strategy.
Be an advocate for the user by implementing industry best practices, usability research and customer insights/principles throughout the design and development process.
Manage and effectively collaborate with multiple cross-functional partners within a large organization.
Regularly review analytics reporting and provide actionable insights to enhance user experience and increase KPI conversion.
Help drive ongoing digital optimization priorities, including A/B testing and Test/Target initiatives.
Manage usability studies, competitive review/audits, and benchmarking studies.

Requirements

What you’ll need

5+ years of total experience
3+ years digital marketing, website content, or digital product management experience required
Deep knowledge of content strategy, search engine optimization, and user experience (UX) design is a plus
Bachelor's degree required
Previous experience working on a consumer facing website - preferred
Automotive experience (preferred)

Benefits

Comp & perks

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOGEOcontent strategydigital strategyA/B testingusability researchanalytics reportingdigital optimizationuser experience (UX) designwebsite content management

Soft Skills

leadershipcollaborationcommunicationproject managementstrategic thinkingadvocacy for userinsight generationcross-functional teamworkstakeholder managementtime management

Certifications

Bachelor's degree