Consumer Insights Analyst

General Motors

Consumer Insights Analyst translating customer data and market research into actionable insights at General Motors. Collaborating across teams to influence product design and strategic decisions.

Posted 4/30/2026full-timeWarren • Missouri • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Represent the voice of the customer across cross-functional teams to ensure decisions reflect customer priorities, needs, and aspirations.
Deliver consumer and market insights to key stakeholders in Brand, Product, Marketing, Planning, Engineering, Program Management, GM Energy, Vehicle Experience, and Design.
Analyze internal and external data to identify key insights and recommend appropriate actions.
Create and deliver compelling presentations that clearly communicate insights to inform strategic initiatives and leadership decisions.
Partner with other teams within GM Global Customer Research to identify and address knowledge gaps through additional research.
Gain knowledge of the global vehicle development process and key stages where consumer input is essential.
Explore new ideas and testing bold approaches, including the use of AI and emerging technologies, to deliver high-quality, trusted insights.

Requirements

What you’ll need

Bachelor’s degree in Market Research, Analytics, Behavioral Science or related fields.
5+ years’ experience in consumer research, insights, planning, and/or marketing. (any internship or co-op experience will not be considered)
Strong critical thinking and analytical abilities, including the ability to synthesize large and complex data into concise, actionable insights.
Ability to work through complex, ambiguous problems and develop data driven solutions.
Proven ability to work effectively in cross-functional, team-based environments.
Excellent written and verbal communication skills; confident presenting to senior leadership.
Strong organizational skills with the ability to manage multiple projects and meet deadlines.
Skilled in Microsoft Word, PowerPoint, and Excel.

Benefits

Comp & perks

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market researchdata analysisconsumer insightsstrategic planningdata synthesisdata-driven solutions

Soft Skills

critical thinkinganalytical abilitiesproblem-solvingcross-functional collaborationcommunication skillsorganizational skillsproject management