Senior Data Scientist, CRM

General Motors

Senior Data Scientist on Marketing Applied Sciences team developing analytics-driven marketing solutions. Collaborating with cross-functional teams for data-driven decision making on customer engagement strategies.

Posted 4/28/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $129,400 - $198,400 per yearWebsite

Tech Stack

Tools & technologies

NumpyPandasPythonPyTorchScikit-LearnSparkSQLTensorflow

About the role

Key responsibilities & impact

Work on a diverse, cross-functional team (technical and non-technical) to help implement high-impact, data-driven solutions to address business challenges in the vehicle brand marketing teams, ensuring that project deliverables fulfill business needs and timing.
Possess contextual business knowledge and functional domain expertise in the advertising and media space as well as familiarity with marketing media measurement techniques including site/clickstream measurement, A/B testing, and various industry measurement media platforms.
Partner with CRM, Marketing, and Data Science teams to design and execute advanced measurement frameworks that evaluate campaign effectiveness, incremental revenue impact, and consumer engagement across lifecycle stages.
Apply advanced data-driven modeling techniques to inform decision making and solve complex business problems: preprocessing multisource data; and presenting complex information using data visualization techniques.
Demonstrate an ability for using data, analytics, and insights driving business-impact.
Exhibit a perspective of constrained curiosity, asking why, and suggesting experimentation to drive incremental impact.
Effectively communicate through telling a succinct, data-driven story in any forum, tailoring delivery to a wide range of stakeholder levels from analyst to senior executive.
Apply advanced modeling and analytics techniques to analyze customer journey data across CRM touchpoints including email, messaging, and digital engagement channels.
Identify opportunities to improve customer acquisition, retention, and engagement strategies.
Optimize campaign targeting, channel strategy, and customer journey orchestration.

Requirements

What you’ll need

Master’s Degree and 5+ years of experience as a data Scientist or in a related role, developing, deploying, and monitoring performance of large analytic data sets and machine learning based models.
2+ years of experience working with CRM, marketing analytics, or lifecycle management.
Expertise with fundamental statistical concepts and considerations for selecting an appropriate modeling technique.
Expertise with statistical concepts and methods for campaign measurement, including uplift/net lift modeling, treatment/control designs, and causal inference.
Proficient writing Python/R (modeling) and SQL/Spark (data), working with Pandas, StatsModels, PYMC, TensorFlow, Pytorch, Spark/ML, sklearn, numpy and related packages.
Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality.

Benefits

Comp & perks

GM offers a variety of health and wellbeing benefit programs.
Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data-driven modeling techniquesA/B testingdata visualization techniquescampaign measurementuplift modelingtreatment/control designscausal inferencedata analysiscustomer journey analysismarketing analytics

Soft Skills

communicationproblem-solvingcuriositystakeholder engagementproject managementprioritizationcollaborationadaptabilityanalytical thinkingstorytelling

Certifications

Master’s Degree