Staff Designer – Visual Identity and Design System

General Motors

Graphic Designer responsible for developing cohesive visual systems for GM's Design Language and brand identity across digital and print platforms. Collaborating with teams to ensure clarity and functionality in every design.

Posted 4/17/2026full-timeAustin • California, Missouri, Texas • 🇺🇸 United StatesLead💰 $164,300 - $252,100 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute cohesive visual systems across brand identity, print, digital, and UI design.
Create and refine design solutions that clearly and elegantly communicate complex data.
Apply expert typography skills to maintain a consistent, expressive brand voice and tone.
Design and maintain scalable brand systems and visual languages grounded in grid and systems thinking.
Develop robust design logic and frameworks before initiating visual execution to ensure a purposeful and practical design.
Prioritize content over decoration—champion clarity, functionality, and meaningful communication in every design.
Collaborate closely with brand strategy teams to ensure design aligns with strategic goals.
Work with front-end developers to ensure seamless implementation of design systems and UI components.
Adapt brand systems across diverse media with creativity, precision, and consistency.
Support and mentor a small design team (2–3 designers), fostering collaboration, professional growth.

Requirements

What you’ll need

7–10 years of professional experience in graphic design with a focus on information design, typography within brand identity, and design systems.
A strong portfolio demonstrating mastery of grid systems, typographic hierarchy, and visual storytelling.
Proficiency in design software such as Adobe Creative Suite (Illustrator, InDesign, Photoshop) and UI tools (e.g., Figma).
Experience collaborating with brand strategy, UX, accessibility, and front-end development teams.
Deep knowledge of modernist design principles and their application in contemporary brand systems.
Ability to think systemically and apply structured design thinking across visual communication challenges.
Excellent communication skills and a collaborative, team-oriented mindset.
Prototyping skills are a plus.

Benefits

Comp & perks

medical
dental
vision
Health Savings Account
Flexible Spending Accounts
retirement savings plan
sickness and accident benefits
life insurance
paid vacation & holidays
tuition assistance programs
employee assistance program
GM vehicle discounts

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

graphic designinformation designtypographydesign systemsgrid systemstypographic hierarchyvisual storytellingprototyping

Soft Skills

communication skillscollaborative mindsetteam-orientedmentoringprofessional growth