Principal Designer – Web & Mobile Apps

General Motors

Principal Designer leading the design of innovative web and mobile experiences for GM. Collaborating with cross-functional teams to shape future digital interactions and strategies.

Posted 4/17/2026full-timeMountain View • California, New York, Texas • 🇺🇸 United StatesLead💰 $265,400 - $407,100 per yearWebsite

About the role

Key responsibilities & impact

Lead exploration and definition of future digital experience paradigms across web and mobile platforms.
Create north‑star concepts, interaction models, and prototype experiences that inform GM’s long‑term digital strategy.
Establish experience frameworks and design patterns that product teams can evolve into production systems.
Define experiential language, interaction principles, and storytelling approaches for emerging digital journeys.
Partner closely with product, engineering, research, and marketing teams to validate concepts through experimentation.
Guide and influence cross‑functional teams by translating emerging technologies and behaviors into actionable design direction.

Requirements

What you’ll need

Bachelor’s degree in Design, Human‑Computer Interaction, or a related field, or equivalent professional experience.
15+ years of experience in digital product and experience design, including senior or principal‑level roles.
Proven experience leading concept‑driven, future‑facing design work across web and mobile platforms.
Demonstrated ability to define interaction models, experience architectures, and design frameworks at a system level.
Advanced proficiency with digital design and prototyping tools commonly used for concept and interaction development.
Strong communication skills with the ability to present complex ideas clearly to senior and executive stakeholders.

Benefits

Comp & perks

medical
dental
vision
Health Savings Account
Flexible Spending Accounts
retirement savings plan
sickness and accident benefits
life insurance
paid vacation & holidays
tuition assistance programs
employee assistance program
GM vehicle discounts and more

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital product designexperience designinteraction modelsexperience architecturesdesign frameworksprototypingconcept developmentstorytelling approachesinteraction principlesdesign patterns

Soft Skills

communication skillsleadershipcollaborationinfluencepresentation skillscross-functional teamworkproblem-solvingcreativitystrategic thinkingadaptability