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General Motors

Service Marketing Specialist

General Motors

Service Marketing Specialist executing service marketing initiatives and managing KPIs for GM's dealer network. Collaborating with internal teams to ensure successful program implementation and performance tracking.

Posted 4/17/2026full-timeToluca • 🇲🇽 MexicoMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Execute service marketing initiatives aligned to core KPIs: Repair Orders (RO), Average Ticket, Service retention/customer pay
  • Own the end‑to‑end execution of assigned initiatives (planning → deployment → performance assessment)
  • Define and track campaign and program KPIs, ensuring timely and accurate reporting
  • Act as a reliable point of contact to resolve execution issues and ensure adoption

Requirements

What you’ll need
  • Bachelor's degree in Marketing, Industrial Engineering, Business Administration
  • Advanced English

Benefits

Comp & perks
  • Health insurance
  • Paid time off
  • Flexible work arrangements

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Soft Skills
communicationproblem-solvingproject managementanalytical skillsteam collaboration