Senior Data Scientist, CRM

General Motors

full-time

Posted on: 9/24/2025

Origin: • 🇺🇸 United States

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💰 $130,800 - $211,200 per year

Senior

AzureCloudNumpyPandasPythonPyTorchScikit-LearnSparkSQLTensorflow

About the role

Drive solution design, development, and deployment of analytic models in support of GM Marketing strategies
Research and develop advanced marketing models and create scalable products across owned & paid channels
Partner with CRM, Marketing, and Data Science teams to design and execute measurement frameworks that evaluate campaign effectiveness, incremental revenue impact, and consumer engagement
Preprocess multisource data and apply advanced data-driven modeling techniques to inform decision making
Measure site/clickstream data, execute A/B tests, and use media measurement platforms to assess performance
Optimize campaign targeting, channel strategy, and customer journey orchestration using advanced modeling and analytics
Communicate succinct, data-driven stories to stakeholders from analyst to senior executive and recommend experiments
Work on a cross-functional team to implement data-driven solutions and ensure project deliverables meet business needs and timing

5+ years of experience as a Data Scientist or in a related role, developing, deploying, and monitoring performance of large analytic data sets and machine learning based models
2+ years of experience working with CRM, marketing analytics, or lifecycle management
Expertise with fundamental statistical concepts and considerations for selecting an appropriate modeling technique
Expertise with statistical concepts and methods for campaign measurement, including uplift/net lift modeling, treatment/control designs, and causal inference
Proficient writing Python/R (modeling) and SQL/Spark (data); experience with Pandas, StatsModels, PYMC, TensorFlow, PyTorch, Spark/ML, sklearn, numpy and related packages
Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality
Familiarity with website, email, and media measurement, A/B testing, and industry media measurement platforms
Experience with cloud compute platforms such as Azure and Databricks (preferred)
Master’s Degree or Ph.D. in relevant quantitative field (preferred)
Prior experience with paid, earned, and owned media and/or marketing analytics (preferred)
NO immigration-related sponsorship provided (do not apply if you will need H-1B, OPT, STEM OPT, CPT, TN, J-1, or similar)