Brand Strategy Manager
General Motors
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $140,100 - $186,700 per year
About the role
- Lead the development and stewardship of foundational brand documents, including brand architecture, positioning, guidelines, and voice.
- Serve as the primary liaison to the CCO’s Chief of Staff in all cross-brand matters.
- Identify and evaluate emerging market trends, technologies (including AI), and consumer behaviors to inform brand strategy and creative innovation.
- Collaborate with internal teams and external creative agencies to translate market research into actionable insights to feed into our creative briefs.
- Serve as a strategic partner to cross-functional teams, including Ad Managers, Research & Insights, and Media & Performance teams, ensuring brand consistency across all touchpoints and initiatives.
- Partner with research and analytics teams to assess brand health and campaign performance, using insights to refine strategy and drive continuous improvement.
- Champion innovation across the marketing organization, fostering a culture of curiosity, experimentation, and bold thinking.
- Present strategic recommendations and brand frameworks to senior leadership and key stakeholders.
- Lead and mentor a small team of brand strategy professionals, fostering a collaborative and high-performance culture.
Requirements
- Bachelor’s degree required; Master’s degree in marketing, business, or related field preferred.
- 7+ years of experience in brand strategy, marketing planning, or innovation roles.
- Proven ability to develop and implement brand strategies that drive business impact.
- Strong understanding of consumer insights, cultural trends, and the evolving media landscape.
- Experience applying emerging technologies, including AI, to enhance creative development and marketing effectiveness.
- Exceptional communication and storytelling skills, with experience crafting compelling narratives and strategic documents.
- Demonstrated success in leading cross-functional initiatives and agency collaboration.
- Creative thinker with a strategic mindset and a passion for innovation.
- High level of organizational and project management skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
Benefits
- GM offers a variety of health and wellbeing benefit programs.
- Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand strategymarketing planningconsumer insightscultural trendsemerging technologiesAIproject managementcreative developmentmarketing effectivenessstrategic documents
Soft Skills
communication skillsstorytellingcreative thinkingstrategic mindsetinnovationorganizational skillscollaborationleadershipmentoringadaptability
Certifications
Bachelor's degreeMaster's degree in marketingMaster's degree in business