Senior Communications Manager – Lifestyle, Strategy
General Motors
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $185,700 - $259,300 per year
Job Level
About the role
- Own and govern integrated earned-first communications strategies for Chevrolet.
- Serve as a key strategic counselor and advisor to senior leadership.
- Lead a multi-disciplinary organization of managers, individual contributors, and agencies.
- Develop and own Chevrolet’s lifestyle and community communications strategy.
- Anticipate cultural, competitive, and social trends.
- Define and steward governance, standards, and playbooks for Chevrolet’s storytelling.
- Lead end-to-end earned media strategy and execution across various platforms.
- Build and maintain senior-level relationships with top-tier media and community partners.
- Craft and oversee clear, compelling narratives for lifestyle and community initiatives.
- Lead cross-functional and agency teams to design integrated campaigns.
- Apply data and insights to evaluate performance and optimize strategy.
Requirements
- 15+ years of experience in external communications, public relations, brand or lifestyle communications, or related fields.
- Deep experience in earned media and media relations.
- Building and managing high-level relationships with lifestyle, culture, entertainment, and community media.
- Developing and pitching stories that secure meaningful editorial, broadcast, and digital coverage.
- Proven track record leading lifestyle and/or community engagement programs.
- Demonstrated people leadership experience (direct reports and complex cross-functional/agency leadership).
- Executive presence with a strong ability to advise and influence senior leaders.
- Exceptional writing and storytelling skills across various formats.
- Strong strategic thinking and business acumen.
- Proven ability to operate independently in a complex, fast-paced environment.
Benefits
- medical
- dental
- vision
- Health Savings Account
- Flexible Spending Accounts
- retirement savings plan
- sickness and accident benefits
- life insurance
- paid vacation & holidays
- tuition assistance programs
- employee assistance program
- GM vehicle discounts and more
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
earned mediamedia relationsstorytellingstrategic communicationscampaign designdata analysisperformance evaluationcommunity engagementpublic relationsbrand communications
Soft Skills
strategic thinkingpeople leadershipexecutive presencerelationship buildingadvisinginfluencingwritingstory craftingoptimizing strategyoperating independently