Senior Designer – Visual Identity and Design System
General Motors
full-time
Posted on:
Location Type: Hybrid
Location: Austin • Missouri, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $127,600 - $198,500 per year
Job Level
Senior
About the role
- Develop and execute cohesive visual systems across brand identity, print, digital, and UI design.
- Create and refine design solutions that clearly and elegantly communicate complex data.
- Apply expert typography skills to maintain a consistent, expressive brand voice and tone.
- Design and maintain scalable brand systems and visual languages grounded in grid and systems thinking.
- Develop robust design logic and frameworks before initiating visual execution to ensure a purposeful and practical design.
- Prioritize content over decoration—champion clarity, functionality, and meaningful communication in every design.
- Collaborate closely with brand strategy teams to ensure design aligns with strategic goals.
- Work with front-end developers to ensure seamless implementation of design systems and UI components.
- Adapt brand systems across diverse media with creativity, precision, and consistency.
- Support and mentor a small design team (2–3 designers), fostering collaboration, professional growth.
Requirements
- 7–10 years of professional experience in graphic design with a focus on information design, typography within brand identity, and design systems.
- A strong portfolio demonstrating mastery of grid systems, typographic hierarchy, and visual storytelling.
- Proficiency in design software such as Adobe Creative Suite (Illustrator, InDesign, Photoshop) and UI tools (e.g., Figma).
- Experience collaborating with brand strategy, UX, accessibility, and front-end development teams.
- Deep knowledge of modernist design principles and their application in contemporary brand systems.
- Ability to think systemically and apply structured design thinking across visual communication challenges.
- Excellent communication skills and a collaborative, team-oriented mindset.
- Prototyping skills are a plus.
Benefits
- medical
- dental
- vision
- Health Savings Account
- Flexible Spending Accounts
- retirement savings plan
- sickness and accident benefits
- life insurance
- paid vacation & holidays
- tuition assistance programs
- employee assistance program
- GM vehicle discounts and more.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
graphic designinformation designtypographydesign systemsgrid systemstypographic hierarchyvisual storytellingprototyping
Soft skills
communication skillscollaborative mindsetteam-orientedmentoringprofessional growth