Brand & Product Communications Manager – Events & Experiences
General Motors
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $149,000 - $198,600 per year
Job Level
SeniorLead
About the role
- Lead efforts in identifying, evaluating, and onboarding creative agencies that align with GM’s brand vision, ensuring all partnerships are strategically beneficial and effectively managed.
- Conduct thorough competitive analyses of other automotive companies, identifying trends, strategies, and best practices in experiential marketing and brand experiences.
- Oversee the planning and execution of brand experiences from inception through to completion, managing timelines, budgets, and resources to deliver high-impact experiences that drive brand awareness and consumer engagement.
- Develop and manage internal and external communication documents, ensuring stakeholders are informed and engaged throughout the project lifecycle.
- Prepare and manage budgets and quarterly expense reports, tracking expenditures and optimizing budget allocation for maximum impact.
- Coordinate and manage on-site logistics for brand and product events, ensuring flawless execution and adherence to brand standards, including vendor management for venues, catering, and audiovisual services.
- Serve as the primary liaison between creative agencies, internal teams, and leadership, ensuring clear communication of project goals, timelines, and deliverables.
- Identify, evaluate, and implement best practices in project management and agency collaboration to streamline processes and enhance operational efficiency.
- Analyze feedback and performance data from experiential marketing initiatives, providing insights to inform future strategy and demonstrate ROI.
- Manage multiple projects simultaneously in a fast-paced environment, maintaining focus and adaptability to changing requirements and priorities.
Requirements
- Minimum 10+ years of experience in experiential marketing, project management, event production, or related fields, with a strong emphasis on detail-oriented execution.
- Proven expertise in managing complex projects with tight deadlines and budgets, demonstrating exceptional organizational skills.
- Advanced proficiency in Microsoft Suite (Excel, PowerPoint, Word) and Google Suite (Docs, Sheets, Calendar), along with a strong understanding of leveraging technology for operational efficiency.
- Excellent critical thinking skills with a proactive approach to addressing challenges and mitigating risks in project execution.
- Strong verbal and written communication skills, with the ability to articulate complex operational details and socialize creative concepts effectively.
- Demonstrate excellent organizational abilities with a focus on precision and quality in all tasks.
- Exceptional interpersonal skills to interact with a diverse array of internal stakeholders and external partners.
- Ability to work within budgetary constraints while delivering impactful experiences.
- Capability to maintain composure and effectiveness in high-pressure situations.
- Willingness to travel up to 50% for site scouting, agency meetings, and event support.
Benefits
- medical
- dental
- vision
- Health Savings Account
- Flexible Spending Accounts
- retirement savings plan
- sickness and accident benefits
- life insurance
- paid vacation & holidays
- tuition assistance programs
- employee assistance program
- GM vehicle discounts and more.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
experiential marketingproject managementevent productionbudget managementcompetitive analysisdata analysisvendor managementlogistics coordinationtimeline managementresource management
Soft skills
organizational skillscritical thinkingcommunication skillsinterpersonal skillsadaptabilitydetail-orientedproactive approachcomposure under pressurecollaborationproblem-solving