General Motors

Go-to-Market Strategy & Launch Excellence Manager

General Motors

full-time

Posted on:

Location Type: Hybrid

Location: Oshawa • 🇨🇦 Canada

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Job Level

Mid-LevelSenior

About the role

  • Lead OnStar Canada sales experience, including digital product catalogue plans and pricing, trial and onboarding strategies.
  • Work in partnership with Global OnStar teams to ensure Canada alignment.
  • Collaborate with cross-functional business strategy and product management stakeholders in the U.S. and Canada to address Canadian specific business, technical and legal requirements.
  • Ensure that products, systems, or technologies integrate seamlessly, both internally and externally, to deliver a cohesive customer experience.
  • Develop compelling product messaging and positioning to differentiate the product in the market and appeal to the target audience.
  • Develop sales enablement materials, such as 1-pagers, onboarding material, pitch decks, case studies, and objection handling guides.
  • Establish feedback loops with sales and customer success to continuously refine positioning and messaging based on real-world insights.
  • Develop business reporting and track essential KPIs, conduct performance analysis & optimization.
  • Lead Canadian OnStar launch excellence; hold cross-functional team accountable to execute detailed GTM launch plans.
  • Collaborate with Product, Sales, Marketing, Dealer and Advisor teams to develop and implement go-to-market strategies that support multiple revenue channels, including sales, partnerships, and enablement.
  • Deliver clear, impactful presentations to communicate business performance insights, key initiatives, and recommendations for action.

Requirements

  • 5+ years of experience working in the digital and/or technology space, including the understanding of subscription business models.
  • Successfully obtained a Bachelor’s Degree (in Business, Analytics, Computer Science, or related field) or equivalent work experience.
  • Proven track record of managing competing priorities in a fast-paced environment.
  • Positive self-starter with a proactive attitude and a keen ability to problem-solve in complex, ambiguous and ever-evolving environments.
Benefits
  • Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
  • Healthcare, dental and vision benefits including health care spending account and wellness incentive.
  • Life insurance plans to cover you and your family.
  • Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
  • GM Vehicle Purchase Plan for you, your family, and friends.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
sales experiencedigital product cataloguepricing strategiestrial and onboarding strategiesbusiness reportingKPI trackingperformance analysisgo-to-market strategiesproduct messagingpositioning
Soft skills
collaborationcommunicationproblem-solvingproactive attitudeability to manage competing prioritiesleadershipcustomer success focuspresentation skillsfeedback loop establishmentadaptability
Certifications
Bachelor’s Degree in BusinessBachelor’s Degree in AnalyticsBachelor’s Degree in Computer Science