Subscription Growth and CRM Manager

General Motors

Growth and CRM Manager driving subscription growth, user acquisition, and lifecycle performance for General Motors in Mexico City. Leading CRM, product adoption, forecasting, and local execution initiatives.

Posted 9/7/2026full-timeMexico City • 🇲🇽 MexicoSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving user acquisition, product adoption, and lifecycle performance through data-driven strategies. Proficient in managing cross-functional teams and optimizing customer journeys to build scalable growth engines.

Highest-signal resume keywords

Deep CRM ExpertiseUser Acquisition StrategiesSales ForecastingData-Driven Decision MakingProduct Adoption Initiatives

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data ScienceMarketingSales ForecastingUser ActivationConversion Rate OptimizationCustomer Journey OptimizationGrowth Strategy DevelopmentLifecycle Performance ManagementOnboarding ImprovementMarketing Automation

Industry Keywords

Growth InitiativesCRM ManagementProduct AdoptionAgency ManagementCross-Functional CollaborationCommercial StrategyEffective Local ExecutionRecurring EngagementVisibility into Growth ChannelsTravel Willingness

About the role

Key responsibilities & impact

Lead growth, CRM, and product adoption initiatives
Drive user acquisition, activation, conversion, retention, and lifecycle performance through data-driven strategies
Manage agencies and partner with Product, Finance, Digital Transformation, Sales, and commercial teams
Translate global strategies into effective local execution
Own CIB management
Support short-, mid-, and long-term sales forecasting
Provide visibility into effective and profitable growth channels
Increase user acquisition through existing databases and growth mechanisms
Improve onboarding, activation, and conversion rates
Optimize customer journeys and marketing automations
Increase product adoption and recurring engagement
Build a repeatable and scalable growth engine
Improve forecast accuracy and channel performance visibility

Requirements

What you’ll need

Bachelor’s Degree in Marketing, Administration, Engineering, Data Science or related field
More than 7 years of experience in a similar position
Advanced English level
Deep CRM expertise
Ability to legally operate a motor vehicle on a regular basis
Must not require GM immigration sponsorship now or in the future
Willingness to report to the specified location at least 3 times per week
Willingness to travel at least 50% or more on a frequent basis
CV required when applying

Benefits

Comp & perks

Hybrid work arrangement
Opportunity to lead growth, CRM, and product adoption initiatives
Diversity and inclusion commitment
Reasonable accommodations during recruitment and employment
Role-related assessments and/or pre-employment screening information
No relocation benefits; relocation costs are the selected candidate’s responsibility