Regional Sales Manager

Generac

Regional Sales Manager growing Generac power-generation equipment sales through Sacramento and Fresno distribution partners. Developing channel strategies, training contractors, and expanding territory market share.

Posted 8/18/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing business plans, driving revenue growth, and building strategic relationships within the distribution channel. Proficient in analyzing performance metrics and delivering impactful sales presentations while effectively collaborating with diverse stakeholders.

Highest-signal resume keywords

Field Sales ExperienceNegotiation SkillsBusiness Metrics InterpretationSalesforce ProficiencyRelationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business Plan DevelopmentRevenue Growth StrategiesSales Target AchievementProcess ImprovementMarket Penetration

Soft Skills

Effective CommunicationPresentation SkillsSelf-Motivation

Tools & Technologies

Microsoft OfficeSalesforce

Certifications & Qualifications

Bachelor’s DegreeValid Driver’s License

Industry Keywords

Two-Step DistributionElectrical DistributionHVAC DistributionPower GenerationInstalled Equipment

About the role

Key responsibilities & impact

Develop and execute short- and long-term business plans for assigned distribution partners aligned to channel KPIs
Analyze territory opportunities, identify account needs, and build strategic relationships with key decision-makers
Grow revenue by expanding product penetration, increasing parts and service sales, and identifying new business opportunities
Deliver sales presentations and provide training on products and programs
Monitor competitive activity within the territory and implement solution-based strategies to protect and grow share
Support promotional programs and new product launches
Coordinate and execute marketing activities with assigned accounts and distribution partners
Track and report territory performance metrics to measure effectiveness and drive results
Act as a liaison between regional distribution partners and key installing contractors
Work closely with wholesale distribution channel leadership, Director of Sales, and internal departments to create business plans for greater market penetration
Coordinate all marketing activities with distribution partners to grow market share

Requirements

What you’ll need

Bachelor’s Degree or equivalent experience
3 years field sales experience in 2 step distribution
Strong negotiation skills and ability to navigate complex sales processes
Ability to interpret and apply key business metrics
Clear, effective written and verbal communication skills across diverse audiences, including senior leaders
Confident presentation skills for individual and group settings
Self-motivated and capable of working independently in a field-based environment
Demonstrated ability to drive process improvements within a matrixed organization
Proficiency in Microsoft Office and Salesforce
Experience with electrical and HVAC wholesale distribution partners and contractors preferred
Experience in power generation or installed equipment industries preferred
Strong business and financial acumen preferred
Proven relationship management and partnership-building ability preferred
Demonstrated success achieving and exceeding sales targets preferred
Up to 70% travel
Valid Driver’s License required

Benefits

Comp & perks

Variable compensation, including short term and long-term incentives
Occasional travel
Up to 70% travel