Generac

Director, Regional Sales – Industrial Distribution

Generac

full-time

Posted on:

Location Type: Office

Location: Corona • California • 🇺🇸 United States

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Salary

💰 $150,000 - $300,000 per year

Job Level

Lead

About the role

  • Lead and inspire a regional sales team, providing coaching, training, and clear performance expectations
  • Develop and execute sales strategies that deliver consistent revenue growth
  • Set quarterly and annual targets, forecast performance, and ensure your team hits their numbers
  • Join your team on key customer calls, helping advance opportunities and close deals
  • Build strong customer and distributor relationships that drive satisfaction and loyalty
  • Track market trends, analyze competitors, and identify new opportunities for expansion
  • Partner across departments to align strategy and deliver seamless customer experiences
  • Manage budgets, oversee deal execution, and ensure CRM tools are used effectively
  • Travel within your region to stay close to your team and customers (frequent travel required)

Requirements

  • Bachelor’s degree in Business, Engineering, or related field (or equivalent experience)
  • 7+ years in sales leadership
  • 10+ years of direct selling experience
  • Strong track record of delivering revenue growth and achieving ambitious goals
  • Master’s degree in a business-related field (preferred)
  • Experience working with distribution channels and end-user customers (preferred)
  • Proven success in expanding client bases and building long-term partnerships
  • Deep understanding of sales strategy, performance management, and team motivation
  • Excellent leadership, communication, and relationship-building skills
  • Strong business acumen with hands-on execution ability
  • Proficiency with CRM systems and enterprise tools (SAP, FieldServio a plus)
  • Skilled in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Benefits
  • Health, dental, vision, 401(k), and more.
  • Fun Days, family events, retiree reunions, and summer hours.
  • When storms hit, we step up.
  • Perks that extend beyond the workplace.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
sales strategyperformance managementrevenue growthdirect sellingclient base expansionrelationship buildingbudget managementCRM systemsMicrosoft Office Suiteenterprise tools
Soft skills
leadershipcommunicationteam motivationrelationship-buildingbusiness acumencoachingtrainingperformance expectationscustomer satisfactioncollaboration
Certifications
Bachelor’s degreeMaster’s degree