Director Regional Sales – Industrial Distribution

Generac

Director of Regional Sales leading a high-performing sales team and driving growth across the industrial distribution territory at Generac. Strong focus on strategy development and customer relationships.

Posted 6/17/2026full-timeMarlborough • Connecticut, Massachusetts • 🇺🇸 United StatesLead💰 $150,000 - $300,000 per yearWebsite

About the role

Key responsibilities & impact

Lead and inspire a regional sales team, providing coaching, training, and clear performance expectations.
Develop and execute sales strategies that deliver consistent revenue growth.
Set quarterly and annual targets, forecast performance, and ensure your team hits their numbers.
Join your team on key customer calls, helping advance opportunities and close deals.
Build strong customer and distributor relationships that drive satisfaction and loyalty.
Track market trends, analyze competitors, and identify new opportunities for expansion.
Partner across departments to align strategy and deliver seamless customer experiences.
Manage budgets, oversee deal execution, and ensure CRM tools are used effectively.
Travel within your region to stay close to your team and customers (frequent travel required).

Requirements

What you’ll need

Bachelor’s degree in Business, Engineering, or related field (or equivalent experience).
7+ years in sales leadership.
10+ years of direct selling experience.
Strong track record of delivering revenue growth and achieving ambitious goals.
Master’s degree in a business-related field preferred.
Experience working with distribution channels and end-user customers preferred.
Proven success in expanding client bases and building long-term partnerships.
Deep understanding of sales strategy, performance management, and team motivation.
Excellent leadership, communication, and relationship-building skills.
Strong business acumen with hands-on execution ability.
Proficiency with CRM systems and enterprise tools (SAP, FieldServio a plus).
Skilled in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

Benefits

Comp & perks

Health, dental, vision, 401(k), and more.
Fun Days and employee engagement days.
Mission-Driven Work: When storms hit, we step up. Whether it's supporting customers or hitting the line—our teams rise to the challenge.
Product Discounts & Loan Programs: Perks that extend beyond the workplace.
Comprehensive Benefits.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

sales strategyperformance managementrevenue growthdirect sellingbusiness acumenCRM systemsenterprise toolsMicrosoft Office Suite

Soft Skills

leadershipcommunicationrelationship-buildingteam motivationcoachingtraining

Certifications

Bachelor’s degreeMaster’s degree