Regional Government Sales Manager

Generac

Regional Government Sales Manager managing relationships with government agencies in assigned territories. Driving sales strategies and acquiring new government accounts while leveraging Generac solutions.

Posted 6/9/2026full-timeRemote • Connecticut, Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $107,000 - $125,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and manage relationships with state, county, city, and municipal government agencies within an assigned territory.
Call on government customers through a combination of email, phone, direct mail, virtual meetings, and in‑person visits.
Conduct in‑person customer visits initially within a 100‑mile radius of home location, with potential expansion as business needs evolve.
Participate in local government functions, meetings, and events to identify and engage key decision‑makers and influencers.
Develop and execute regional sales plans to meet or exceed revenue, margin, and growth objectives.
Increase new customer acquisition while expanding existing government accounts through upselling and cross‑selling.
Maintain an active and healthy sales pipeline at a minimum of four times annual revenue targets.
Prepare and deliver budgetary quotes, proposals, and product presentations aligned to agency needs and purchasing requirements.
Maintain a deep understanding of government agency structures and department functions, including public works, police, fire, emergency services, and other municipal operations.
Track and achieve defined activity metrics, including calls, emails, proposals, and meetings.
Forecast sales accurately and present pipeline health, regional performance, and growth opportunities to senior management.
Develop expert‑level knowledge of Generac products, systems, and sales programs.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Public Administration, or a related field, or equivalent combination of education and experience.
Valid driver’s license.
Minimum of five (5) years of business‑to‑business sales experience.
Demonstrated experience selling to state, county, city, or municipal government customers.
Working knowledge of government procurement processes, purchasing structures, and budget cycles.
Strong prospecting, negotiation, and closing skills.
Ability to manage long sales cycles and complex sales opportunities.
Strong organizational, time‑management, and pipeline management skills.
Excellent verbal and written communication skills.
Ability to work independently while meeting high activity and performance expectations.

Benefits

Comp & perks

Generac is committed to fair and equitable compensation practices.
This role is eligible for variable compensation including short term and long-term incentives.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

business-to-business salesgovernment procurement processessales forecastingpipeline managementbudgetary quotesproposalsproduct presentationsupsellingcross-sellingcustomer acquisition

Soft Skills

prospectingnegotiationclosingorganizational skillstime-managementverbal communicationwritten communicationindependenceperformance managementrelationship management

Certifications

Bachelor’s degree in BusinessBachelor’s degree in MarketingBachelor’s degree in Public Administration