Senior Product Manager, Marketing Technology

Generac

Senior Digital Product Manager at Generac driving vision and execution of impactful digital products. Collaborating with teams to enhance user experience across business lines.

Posted 6/6/2026full-timeWaukesha • Massachusetts, Wisconsin • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Influence the roadmap and establish the business requirements for CRM-related initiatives
Stay current on new product features for existing Martech platforms and lead change management and adoption.
Partner with the Senior Director of CRM and Consumer Strategy and other marketing leaders to identify, document, and prioritize critical use cases that require new capabilities.
Identifies needs and pain points of users and translates them into detailed user stories in Jira that capture the business objective, needs, and can be understood by IT as part of the PI Planning process for Marketing.
Collaborate with internal teams (e.g., IT, Marketing Analytics, Marketing Automation) and external vendors to proactively deliver seamless, data-driven consumer experiences.
Champion the customer perspective in all CRM initiatives, ensuring solutions are intuitive, personalized, and impactful.

Requirements

What you’ll need

Bachelor’s degree in business, computer science, marketing, or related field; or equivalent knowledge
8+ years of experience in digital product management or marketing technology, preferably in a consumer-focused industry.
Proven success working on large scale data initiatives, like CDP and MDM.
Passion for creating exceptional user experiences.
Excellent analytical, problem solving, negotiation, and decision making skills.
Excellent communication and stakeholder management skills.
Ability to explain technical solutions in a simple way for non-technical partners.
Strong technical skills and experience working with IT in an agile environment.
Familiarity with Salesforce products and data privacy regulations (e.g., GDPR, CCPA) is a plus.

Benefits

Comp & perks

Health insurance
401(k) matching
Paid time off
Flexible working arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital product managementdata initiativesuser storiesagile environmentdata privacy regulationsCDPMDM

Soft Skills

analytical skillsproblem solvingnegotiation skillsdecision making skillscommunication skillsstakeholder managementuser experience design