Marketing Research & Insights Manager
Generac
full-time
Posted on:
Location Type: Office
Location: Pewaukee • Wisconsin • United States
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About the role
- Develop New Research with input from stakeholders.
- Identify opportunities to leverage consumer research.
- Partner with internal teams to ensure high-quality data and findings.
- Lead cross-functional research initiatives.
- Independently manage all aspects of the market research process.
- Monitor ongoing/recurring research processes.
- Summarize and analyze research results, translating complex data into clear insights.
- Create and deliver impactful presentations.
Requirements
- Bachelor’s degree in marketing, Business Administration, Psychology, Social Sciences, or a related discipline.
- Minimum 5 years of leadership experience in a Market Research and/or a quantitative/qualitative mixed methods research role.
- Expertise in both qualitative and quantitative research methodologies.
- Proven track record of communicating research findings and strategic recommendations to a variety of audiences (e.g., product teams, design teams, marketing teams) and senior leadership.
- Exceptional project management, problem-solving, and critical thinking skills.
- Excellent written and verbal communication abilities.
- Advanced Excel skills required.
- Proficiency in PowerPoint with the ability to create compelling presentations.
- Experience with various online platforms like Recollective, Maze, Great Question, etc.
Benefits
- Health insurance
- 401(k) retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market researchquantitative researchqualitative researchdata analysisproject managementExcelPowerPointpresentation skills
Soft Skills
leadershipcommunicationproblem-solvingcritical thinking