Marketing Research & Insights Manager

Generac

Market Research and Insights Manager at Generac, responsible for developing research strategies and insights for business decisions. Leading cross-functional projects and ensuring data-driven recommendations.

Posted 4/17/2026full-timePewaukee • Wisconsin • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop New Research with input from stakeholders.
Identify opportunities to leverage consumer research.
Partner with internal teams to ensure high-quality data and findings.
Lead cross-functional research initiatives.
Independently manage all aspects of the market research process.
Monitor ongoing/recurring research processes.
Summarize and analyze research results, translating complex data into clear insights.
Create and deliver impactful presentations.

Requirements

What you’ll need

Bachelor’s degree in marketing, Business Administration, Psychology, Social Sciences, or a related discipline.
Minimum 5 years of leadership experience in a Market Research and/or a quantitative/qualitative mixed methods research role.
Expertise in both qualitative and quantitative research methodologies.
Proven track record of communicating research findings and strategic recommendations to a variety of audiences (e.g., product teams, design teams, marketing teams) and senior leadership.
Exceptional project management, problem-solving, and critical thinking skills.
Excellent written and verbal communication abilities.
Advanced Excel skills required.
Proficiency in PowerPoint with the ability to create compelling presentations.
Experience with various online platforms like Recollective, Maze, Great Question, etc.

Benefits

Comp & perks

Health insurance
401(k) retirement plans
Paid time off
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market researchquantitative researchqualitative researchdata analysisproject managementExcelPowerPointpresentation skills

Soft Skills

leadershipcommunicationproblem-solvingcritical thinking