Generac

Market Development Manager

Generac

full-time

Posted on:

Location Type: Hybrid

Location: Sacramento • California • United States

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Job Level

Junior

About the role

  • Identify and qualify emerging solar installation companies (1-50 installations annually) using provided lead lists and prospecting tools
  • Conduct initial outreach calls, emails, and discovery conversations with potential installer partners
  • Execute structured prospecting campaigns and follow-up sequences
  • Schedule and coordinate product demonstrations and technical presentations with prospects
  • Research prospect companies and key decision makers to personalize outreach efforts
  • Maintain accurate prospect data, activity tracking, and opportunity progression in CRM system
  • Support existing small installer relationships with basic account management activities
  • Coordinate with distribution partners for product availability, pricing, and delivery logistics
  • Facilitate connections between new partners and technical support resources
  • Participate in local trade shows, networking events, and industry meetups
  • Assist senior MDMs with larger account activities and complex sales situations

Requirements

  • Bachelor's Degree in Business, Marketing, Engineering, or equivalent work experience
  • 1+ years of experience in sales, marketing, customer service, or solar industry exposure
  • Strong verbal and written communication skills with customer service orientation
  • Basic proficiency with CRM systems and Microsoft Office Suite
  • Willingness to travel 20-40% within assigned territory
  • Valid driver's license and reliable transportation
  • Ability to learn technical concepts and explain them to varied audiences
Benefits
  • Generac provides individuals the opportunity to work in a fast-paced agile work environment
  • Employee empowerment
  • Competitive pay and benefits package
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
salesmarketingcustomer serviceaccount managementprospectingdata trackingtechnical presentationsproduct demonstrationsresearch
Soft Skills
communicationcustomer service orientationorganizational skillsrelationship buildingproblem solving
Certifications
Bachelor's Degree