Director, Regional Sales – Industrial Distribution

Generac

Director of Regional Sales for Generac leading industrial power solutions teams. Driving growth through strategic development and customer relationship management.

Posted 4/15/2026full-timeStockton • California • 🇺🇸 United StatesLead💰 $150,000 - $300,000 per yearWebsite

About the role

Key responsibilities & impact

Lead and inspire a regional sales team, providing coaching, training, and clear performance expectations
Develop and execute sales strategies that deliver consistent revenue growth
Set quarterly and annual targets, forecast performance, and ensure your team hits their numbers
Join your team on key customer calls, helping advance opportunities and close deals
Build strong customer and distributor relationships that drive satisfaction and loyalty
Track market trends, analyze competitors, and identify new opportunities for expansion
Partner across departments to align strategy and deliver seamless customer experiences
Manage budgets, oversee deal execution, and ensure CRM tools are used effectively
Travel within your region to stay close to your team and customers (frequent travel required)

Requirements

What you’ll need

Bachelor’s degree in Business, Engineering, or related field (or equivalent experience)
7+ years in sales leadership
10+ years of direct selling experience
Strong track record of delivering revenue growth and achieving ambitious goals
Master’s degree in a business-related field preferred
Experience working with distribution channels and end-user customers
Proven success in expanding client bases and building long-term partnerships
Deep understanding of sales strategy, performance management, and team motivation
Excellent leadership, communication, and relationship-building skills
Strong business acumen with hands-on execution ability
Proficiency with CRM systems and enterprise tools (SAP, FieldServio a plus)
Skilled in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Benefits

Comp & perks

Health, dental, vision, 401(k), and more.
Fun Days and employee engagement days
Mission-Driven Work
Product Discounts & Loan Programs
Fair and equitable compensation practices

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

sales strategyperformance managementrevenue growthdirect sellingclient base expansionrelationship buildingbudget managementCRM systemsMicrosoft Office Suiteenterprise tools

Soft Skills

leadershipcommunicationteam motivationrelationship-buildingbusiness acumencoachingtrainingperformance expectationscustomer satisfactioncollaboration

Certifications

Bachelor’s degreeMaster’s degree