Director, Consumer Engagement

Generac

Director of Consumer Engagement at Generac developing omnichannel journeys to enhance consumer engagement. Collaborating across teams to drive business growth and consumer-centric strategies.

Posted 4/14/2026full-timePewaukee • Massachusetts, Wisconsin • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Create and implement comprehensive omnichannel consumer journeys across the product portfolio that align with business objectives.
Work with Marketing Advanced Analytics team to stay up-to-date on consumer needs, preferences, and behaviors, and apply these insights to inform segmentation, marketing campaigns, and customer experience initiatives.
Design and implement customer experience strategies and segmentation that drive loyalty, retention, and advocacy, including the development of customer journey maps, personas, and touchpoint optimization.
Responsible for campaign performance across marketing channels. Develop plans that drive key performance indicator (KPI) improvement such as qualified leads, leads conversions and customer lifetime value.
Work closely with business lines, product marketing, dealer management, and customer service teams to ensure alignment and effective execution of consumer strategies.

Requirements

What you’ll need

Bachelor's Degree: Marketing, Business Administration, or related field.
Minimum 8-10 years of experience: Consumer engagement, CRM, lifecycle marketing, or related field, with a proven track record of developing and executing successful consumer-centric omni-channel campaigns leveraging personalization.
Experience managing direct reports.
Proven ability to lead cross-functional teams and collaborate with senior leadership.
Strong strategic thinking and problem-solving skills, with the ability to analyze complex data sets and develop actionable insights.
Excellent written and verbal communication skills, with the ability to present complex ideas and influence senior leadership and stakeholders.
Experience with data analysis tools and ability to apply data-driven insights to drive improve campaign performance.

Benefits

Comp & perks

Equal opportunity employer
Fast-paced agile work environment
Work makes a difference in people’s lives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

consumer engagementCRMlifecycle marketingomni-channel campaignsdata analysissegmentationcustomer journey mappingtouchpoint optimizationKPI improvementcampaign performance

Soft Skills

strategic thinkingproblem-solvingleadershipcollaborationcommunicationinfluencinganalytical skillsteam managementpresentation skillscustomer advocacy

Certifications

Bachelor's Degree in MarketingBachelor's Degree in Business Administration