Director, Consumer Engagement
Generac
full-time
Posted on:
Location Type: Office
Location: Pewaukee • Massachusetts • Wisconsin • United States
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Job Level
About the role
- Create and implement comprehensive omnichannel consumer journeys across the product portfolio that align with business objectives.
- Work with Marketing Advanced Analytics team to stay up-to-date on consumer needs, preferences, and behaviors, and apply these insights to inform segmentation, marketing campaigns, and customer experience initiatives.
- Design and implement customer experience strategies and segmentation that drive loyalty, retention, and advocacy, including the development of customer journey maps, personas, and touchpoint optimization.
- Responsible for campaign performance across marketing channels. Develop plans that drive key performance indicator (KPI) improvement such as qualified leads, leads conversions and customer lifetime value.
- Work closely with business lines, product marketing, dealer management, and customer service teams to ensure alignment and effective execution of consumer strategies.
Requirements
- Bachelor's Degree: Marketing, Business Administration, or related field.
- Minimum 8-10 years of experience: Consumer engagement, CRM, lifecycle marketing, or related field, with a proven track record of developing and executing successful consumer-centric omni-channel campaigns leveraging personalization.
- Experience managing direct reports.
- Proven ability to lead cross-functional teams and collaborate with senior leadership.
- Strong strategic thinking and problem-solving skills, with the ability to analyze complex data sets and develop actionable insights.
- Excellent written and verbal communication skills, with the ability to present complex ideas and influence senior leadership and stakeholders.
- Experience with data analysis tools and ability to apply data-driven insights to drive improve campaign performance.
Benefits
- Equal opportunity employer
- Fast-paced agile work environment
- Work makes a difference in people’s lives
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
consumer engagementCRMlifecycle marketingomni-channel campaignsdata analysissegmentationcustomer journey mappingtouchpoint optimizationKPI improvementcampaign performance
Soft Skills
strategic thinkingproblem-solvingleadershipcollaborationcommunicationinfluencinganalytical skillsteam managementpresentation skillscustomer advocacy
Certifications
Bachelor's Degree in MarketingBachelor's Degree in Business Administration