Generac

Digital Product Manager

Generac

full-time

Posted on:

Location Type: Office

Location: Colorado • Illinois • United States

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About the role

  • Own the technical foundation of the web platform, including CMS configuration, hosting environments, domains, and deployment structure.
  • Ensure platform setup follows best‑practice architectural standards for scalability, security, uptime, and performance.
  • Serve as the primary SME for how the website is structured in partnership with IT
  • Define and govern URL structures, redirects, canonical rules, and site hierarchies to ensure technical SEO integrity and long-term maintainability.
  • Partner with SEO, content, and engineering teams to ensure changes do not introduce crawl, indexation, or performance issues.
  • Oversee domain, subdomain, and environment strategies (prod, staging, test).
  • Ensure the web platform is correctly configured to support reliable analytics, event tracking, and data collection.
  • Partner with analytics and marketing technology teams to validate: Data layer strategy
  • Platform readiness for experimentation and personalization
  • Page tagging and event schemas
  • Own the technical readiness of the site to support measurement, attribution, and optimization programs.
  • Own the technical implementation and governance of cookie consent and privacy tools.
  • Ensure consent structures properly control: Marketing tags
  • Analytics scripts
  • Third‑party technologies
  • Partner with legal, security, and data privacy teams to ensure ongoing compliance with applicable regulations (e.g., GDPR, CCPA) from a technical execution standpoint.
  • Act as the connective layer between the web platform and critical business systems, such as: CRM
  • Marketing automation
  • Product databases
  • E‑commerce or lead systems
  • Ensure integrations are stable, well-documented, and aligned with platform standards.
  • Anticipate upstream and downstream impacts of platform changes on business systems

Requirements

  • Bachelor's degree in business, computer science, marketing, or related field; or equivalent experience
  • 5+ years of experience in product management
  • Strong understanding of: CMS platforms and web architectures, Optimizely a plus
  • Hosting and deployment models
  • Client‑side vs server‑side tracking concepts
  • Familiarity with web standards including: URL structures
  • Redirect logic
  • Tag management systems
  • Consent management platforms
Benefits
  • Competitive salary
  • Flexible working hours
  • Professional development budget
  • Home office setup allowance
  • Global team events
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CMS configurationweb architecturetechnical SEOdata layer strategyevent trackingcookie consent implementationtag management systemsclient-side trackingserver-side trackinghosting and deployment models
Soft Skills
stakeholder collaborationtechnical governanceproblem-solvingcommunicationproject managementanalytical thinkingattention to detailstrategic planningcross-functional teamworkadaptability