Generac

Senior Marketing Analytics Engineer – Paid Media

Generac

full-time

Posted on:

Location Type: Office

Location: Pewaukee • Massachusetts • Wisconsin • United States

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Job Level

Senior

Tech Stack

CloudETLPythonSQL

About the role

  • Act as a thought partner to leaders, identifying opportunities for analytics to improve ROI and customer engagement.
  • Lead requirements gathering for complex, cross-functional initiatives.
  • Architect scalable reporting frameworks and advanced data models across the ecosystem.
  • Oversee the delivery of high-impact dashboards and insights for executive-level reporting.
  • Develop sophisticated machine learning models (e.g., media mix, propensity scoring, LTV prediction).
  • Design and validate complex experiments, including holdout designs and causal inference approaches.
  • Partner with data engineering to design robust ETL processes and scalable infrastructure.
  • Drive improvements in data architecture for marketing analytics, including real-time data integrations.
  • Lead initiatives to automate data processes and enhance operational efficiency.
  • Standardize KPIs and promote data governance best practices across teams.
  • Provide technical mentorship to junior team members.
  • Champion a culture of self-service analytics by developing training and tools for business users.

Requirements

  • Bachelor’s degree in data science, Computer Science, Statistics, Analytics, or a related field is required.
  • Master’s degree in a quantitative field is preferred.
  • 5+ years in analytics, with significant experience in data strategy and predictive analytics.
  • Demonstrated experience in media mix modeling, multi-touch attribution, incrementality testing, and A/B testing.
  • Expert-level SQL and Python (or R).
  • Deep experience with data modeling, cloud platforms (e.g., Databricks), and large-scale data systems.
  • Advanced proficiency in BI tools and statistical modeling packages.
  • Strong stakeholder management, including influencing without authority.
  • Proven experience translating analytics into business strategy and executive narratives.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
machine learningdata modelingSQLPythonRETL processesstatistical modelingmedia mix modelingmulti-touch attributionA/B testing
Soft Skills
stakeholder managementinfluencing without authoritytechnical mentorshipdata governanceoperational efficiencyself-service analyticscross-functional collaborationthought partnershiptraining developmentcommunication