Generac

Senior Paid Media Analyst

Generac

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

Visit company website
✨ AI Apply
Manual Apply

Salary

💰 $84,500 - $120,000 per year

Job Level

Senior

Tech Stack

PythonSQL

About the role

  • Manage analytics workstreams focused on media performance measurement and marketing attribution.
  • Conduct ad hoc and deep-dive analyses aligned with team priorities.
  • Partner with data engineering teams to design and build marketing infrastructure that addresses both business and analytical needs.
  • Work cross-functionally to analyze the impact of experimentation on marketing metrics.
  • Design and optimize reporting frameworks, ensuring timely and accurate delivery across the organization.
  • Create and maintain dashboards to monitor strategic KPIs.
  • Collaborate with various teams to consolidate data from multiple sources into unified repositories.
  • Support integration of sales, operations, and consumer data to enable comprehensive analysis.
  • Develop and refine performance metrics to measure and enhance business outcomes.
  • Implement dashboards and reports to support strategic decision-making.
  • Lead initiatives to enhance reporting processes and automation.
  • Identify and implement workflow improvements to deliver actionable insights.
  • Develop and present benchmark reports using advanced analytics techniques.
  • Create and deploy predictive models

Requirements

  • Bachelor’s degree in data science, Computer Science, Statistics, or a related field is required
  • Minimum 7 years of experience in data analytics or marketing analytics, with a proven track record in business intelligence and performance reporting
  • Hands-on experience with marketing measurement tools such as multi-touch attribution, media mix modeling, incrementality testing, matched market testing, and A/B testing
  • Advanced proficiency in Power BI and Excel for dashboard creation and data visualization
  • Strong expertise in SQL and familiarity with R or Python
  • Solid knowledge of data modeling and integration techniques
  • Ability to analyze large, complex datasets to identify trends and deliver actionable insights
  • Strong understanding of business metrics and forecasting techniques
  • Proven ability to collaborate effectively within a team and with cross-functional stakeholders
  • Exceptional attention to detail with a commitment to accuracy and timeliness